SWF Krantechnik – makes it easy.

Since 1921, SWF Krantechnik has stood for quality and innovation in industrial crane components and hoisting equipment. Our extensive product portfolio includes electric wire rope hoists, chain hoists, crane components, electronic control systems, monitoring solutions, and light crane systems.

As part of Konecranes, SWF Krantechnik serves crane manufacturers, distributors, and industrial customers worldwide with reliable products, technical expertise, and customized material handling solutions.

To further strengthen our presence in high-growth markets and support our Latin America Strategy, we are expanding our commercial organization in Latin America. Brazil plays a key role in this strategic growth journey and offers significant opportunities to increase our market presence, deepen customer relationships, and develop new business partnerships.

About the role

We are looking for an experienced Area Sales Manager Brazil to accelerate the growth of SWF Krantechnik in one of our most important strategic markets.

Based in Brazil, you will be responsible for driving sales growth, developing strategic partnerships, and expanding our market footprint across the country. You will work closely with distributors, crane builders and OEMs while serving as the primary SWF representative in the region. You will serve these customers with tailored SWF products, solutions, and services, closely aligned with highly competitive local market requirements.

Reporting directly to the Sales Director SWF Krantechnik, you will play a key role in executing our Latin America Strategy and creating sustainable growth opportunities.

Business development and sales growth

• Drive profitable growth by selling SWF products, solutions, and services across Brazil.
• Identify new market opportunities, target customers, and strategic partnerships.
• Expand the SWF partner network and develop long-term business relationships.
• Increase market penetration and strengthen SWF's brand visibility in Brazil.

Customer and partner management

• Manage and support existing distributors, crane manufacturers, and key accounts.
• Act as the trusted advisor for customers regarding technical and commercial solutions.
• Conduct regular customer visits and develop joint business plans with partners.
• Support quotation, negotiation, contract, and order processes.

Market and strategy execution

• Implement the regional growth strategy aligned with the Latin America initiative.
• Analyze market trends, customer needs, and competitive developments.
• Identify opportunities for cross-selling and complete solution selling.
• Contribute market insights and recommendations to support strategic decision-making.

Collaboration

• Work closely with Sales, Product Management, Engineering, Operations, and Customer Support teams in Germany.
• Ensure effective communication between customers and internal stakeholders.
• Support the successful introduction of new products and solutions into the market.

Education

• Bachelor's degree in Engineering, Business Administration, or a related field.
• Equivalent technical and commercial experience will also be considered.

Experience

• Minimum 5 years of successful experience in technical B2B sales.
• Proven track record in industrial equipment, material handling, crane technology and lifting equipment.
• Strong understanding of the Latin American industrial market and business environment.

Skills and competencies

• Excellent negotiation, communication, and relationship-building skills.
• Strong commercial mindset combined with technical understanding.
• Ability to work independently in a dynamic international environment.
• Strategic thinking combined with hands-on execution capabilities.

Languages

• Native(?)/Fluent Portuguese and fluent English required.
• Spanish is considered a strong advantage.

Travel

• Willingness to travel frequently within Brazil and Latin America.

What we offer

• An exciting opportunity to shape SWF's growth in a strategically important market
• A visible role with high impact and responsibility
• International collaboration within a global organization
• Extensive product and sales training
• Competitive compensation package including performance incentives
• Flexible working arrangements
• Professional development and career growth opportunities

Additional information

At SWF Krantechnik, diversity drives innovation and business success. We welcome applications from all qualified candidates and are committed to creating an inclusive environment where everyone can thrive.

Join us and help shape the future of material handling solutions while contributing to the growth of one of our most important strategic markets.

If this opportunity excites you, please submit your application along with your CV.