Digital PR and Social Media Internship - Fall/Winter 2018

  • 300 Washington St, Newton, MA 02458, USA
  • Intern

Company Description

ESTABLISHED IN 2007, INSEGMENT, AN INC 5000 COMPANY, IS A FULL-SERVICE DIGITAL MARKETING AND ADVERTISING AGENCY

Located at the heart of one of the most innovative technology hubs in the world - Boston. Working across strategy, creativity and a meticulous engineering process, we pride ourselves on bringing clients quantifiable, high-impact marketing results. We provide our clients with the most innovative digital marketing solutions in the market today, accomplishing client goals while delivering a maximum return on investment.

Job Description

This internship examines the digital realm of public relations and how the ever-evolving web landscape continues to change the industry. The key channels through which companies communicate with their audience are constantly changing; this internship allows students to learn how companies communicate with their audiences, and how digital PR and social media can help a company accomplish a variety of goals.

Interns will learn how a digital agency creates social media strategies. They will learn about the initial stages of setting goals, evaluating existing channels, creating a social media strategy all the way through to the implementation of and reporting on those communications strategies.  inSegment  is a hands-on learning environment in which interns can gain knowledge of how to foster two way communications between companies and their customers, a greater understanding of how to leverage social media for marketing and PR purposes, stronger writing skills, and published works for their portfolios.

Qualifications

Key Responsibilities

  • Create and maintain marketing content.
  • Conduct research of social media trends 
  • Perform daily news monitoring 
  • Participate in weekly social media strategy and planning meetings
  • Write posts for a variety of social media accounts 

 

Required Skills:

  • Excellent writing and editing skills
  • Experience in blog writing preferred
  • Attention to detail and ability to multi-task
  • Creativity and ability to come up with interesting ideas for blogs, articles and social media posts and campaigns
  • Experience and knowledge of social media management and usage of Twitter, Facebook, Google+ and LinkedIn preferred.
  • Basic computer literacy a must: proficiency in MS Word, Excel, Google Docs and PowerPoint.


Desired concentrations:

  • Marketing/Communications
  • Public Relations
  • English/Writing
  • Other concentrations welcome



Additional Information

Please provide writing samples and cover letter to be considered for this internship.