We are now searching for a passionate Social Media Specialist to join the Global Marketing & Communications team at H&M HOME for parental cover.  

H&M HOME is a global Interior brand within the H&M group – one of the biggest fashion and design companies in the world. At H&M HOME we are building a design driven interior brand and currently operate in +50 countries. Made to inspire, the collections merge modern design and quality with affordable prices – enabling interior lovers across the world to create a personal home. With us, you get the opportunity to work close to our customers in a creative and dynamic culture.  

As our Social Media Specialist, you will be a part of the Marketing & Communications team at H&M HOME and work closely with our Social Media Manager and our Creative team to manage our social media communities, with the purpose to engage and build H&M HOME’s relationship to our audience, strengthen our brand and to grow our channels. 

 
Your responsibilities  

• Create global publishing plans for HOME’s organic social media channels (Instagram, Facebook, Pinterest and TikTok) 

• Coordinate copy and content for all organic social media channels and craft engaging content from existing assets together with other creative roles  

• Crop images and apply graphics to adapt content to each social media channel 

• Schedule and publish social media posts  

• Be the point of contact for markets running local SoMe accounts, as well as Customer Service 

• Gather performance data, analyze and share learnings 

• Monitor conversations on a daily basis, and actively engage with customers and influencers in social media 

• Monitor and moderate UGC to build and strengthen our community 

• Follow social media content trends and share insights with the team to enable more relevant content creation 

Your background and skills 

• Well documented experience (+2 years) of working with social media and management of content, at an agency or in-house team 

• A proven capacity to manage engaging content for key social media channels such as Facebook, Instagram, Pinterest, TikTok 

• A visual eye for social native content creation and a deep understanding of the SoMe landscape, attitudes, and behaviors 

• Ability and experience in working with CMS, social media analytics tools and graphic / animation software 

• Strong analytical skills with an ability to share concrete learnings and actions based on statistics 

• Strong organizational skills with attention to detail 

• Excellent communication skills in English, both written and spoken 

As a person we believe you have a drive to always be up to date with the latest social media trends, and that you share our passion for interior design and want to grow with us as a brand. You have a strong entrepreneurial spirit with good interpersonal skills. You are triggered by working at a fast pace in a friendly and warm environment. You are highly motivated by solving problems and a self-starter; capable of working independently, yet collaboratively. 

 
About the recruitment process 
This is a maternity cover position (11 months) starting as soon as possible, based at H&M HOME’s Head Office in Stockholm, Sweden. You will report to Lisbeth Grapengiesser, Head of H&M HOME Marketing & Communications department. Interviews will be held on an ongoing basis. Please note that this role requires working from the Stockholm office four days per week. 

We look forward to hearing from you!