Senior Associate, Sales and Brand Partnerships
- Full-time
Company Description
Her Campus Media is the ultimate community-powered Gen Z media and marketing ecosystem with a portfolio of the largest college media brands and creator communities. Our media brands -- Her Campus, Spoon University, College Fashionista, and Generation Hired -- reach an audience of over 8.5MM, and our communities including Campus Trendsetters and the InfluenceHer Collective count more than 100,000 influencers and student ambassadors at 2,300 colleges in our global network. Whether through content, resources, events, or other experiences, our mission is to support, celebrate, inspire, amplify, and equip college women and Gen Z to realize their dreams as individuals and for society.
We help brands build relevancy with the next generation through our trusted college media brands and hyper-engaged communities. We provide a reimagined approach to growth, audience, and future-ready brands for the next generation of consumers with a cohesive, The world’s leading brands trust HCM as their 360-degree Gen Z marketing partner, and HCM has powered state-of-the-art, award-winning college marketing programs for clients.
Her Campus Media is made up of passionate, entrepreneurial, ambitious doers who are fired up about cultivating the next generation of leaders and changemakers. We are a small (~100 employees) but mighty team of individuals, most of whom identify as women, committed to continuing to build a dynamic and inclusive organization where we want to work. Visit our Careers page to learn more about our culture and what makes us tick at hercampusmedia.com/careers!
Job Description
The Senior Associate of Sales & Brand Partnerships will directly support the sales and brand partnerships team and leadership to capture and accelerate revenue across Her Campus Media’s Gen Z marketing products. Core responsibilities include 1. Lead generation and New Business, 2. Her Campus Media B2B Communications and Marketing, 3. Client Events and Special Projects 4. Sales Senior Executive Assistant Support, and 5. Sales Operations and Software Support. This is an ideal opportunity for a passionate, experienced, talented, hungry self-starter passionate about building a career in marketing and brand partnerships, captivated by the opportunity to join the leading media portfolio for the next generation.
Responsibilities and Duties:
Lead generation and new business strategy
Collaborate with manager to align on lists of warm company/rep connections and gather regular (weekly, bi-weekly, or monthly) reporting + outreach
Fully manage the Advertising inbox alias
Collaborate closely with each Business Development Representative to build and maintain accurate, up-to-date contact databases.
Keep account lists, leads, and mapping documentation organized and current
Monitor and track competitor sponsorships across Native, Digital, Social, Influencer, and Experiential channels
Liasoning with and supporting any lead gen partners with materials and resources (i.e. Marvelous)
Track HCM Live content for external sharing opportunities.
Partner with the manager on compiling weekly competitive and category round-up
B2B Comms Support
Partner to support B2B efforts including but not limited to HCM’s LinkedIn, Instagram, Partners Newsletter and more
Attend industry conferences and represent HCM in the field
Client Events + Special Projects
Conceptualize, lead, and plan various client events from start to finish in key markets and act as the main point of contact on the day of. Events include, but are not limited to, Happy Hours, Nail Nights, and Executive Dinners.
Handle budget tracking, F&B ordering, and decor
Coordinate invitation strategy, graphics, and text, as well as follow ups and thank you notes.
Ownership of client gifting for special events and holidays.
Supporting B2B Events (e.g ‘Game Changers’ and ‘GenZology’)
Sales Senior Executive assistant work
Travel to key markets for key client campaigns or client visits to represent HCM in the field
Assist Sales and Executive teams in booking various appointments and travel (taxi, train, hotel, and air travel)
Coordinate client catering, gifts, entertainment across the sales team
Prepare relevant prep materials for meetings for senior team members. This includes extensive research compiling, note-taking, and competitive intel.
Sales Operations and Software Support
Supporting SVP of Sales on management of boostr/CRM
Monthly / quarterly revenue reports including but not limited to category analysis, new vs. returning business, win rate, deal size, and product revenue analysis
Qualifications
We believe the following will set you up for success in this role. If you don't have all of these qualifications, please still consider applying and tell us more about what makes you a great candidate for this role! We value unique perspectives, approaches, and backgrounds.
3-4+ years of media industry experience working at a publisher, Gen Z marketing agency, or media company
Experience working within digital, community (influencer), and experiential marketing programs
Exceptional event management and hosting experience for small to mid-scale B2B events, including networking events, happy hours, virtual webinars, conference planning, and more
Past demonstration of crafting and leading B2B communications, including LinkedIn, Instagram, and email marketing
Outstanding communication, presenting, and relationship-building skills with the ability to articulate and pitch clearly and confidently
General understanding of key software and subscriptions, including but not limited to Boostr, Expensify, MediaRadar/Winmo, SellerCrowd, Asana, Mailchimp, LinkedIn, and more
Additional Information
Salary Range: $70k + Bonus potential
Location: Remote, with preferred location in New York, New Jersey, or Boston to help lead events onsite.
Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate’s skills, experience, and other factors.
We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas. All of your information will be kept confidential according to EEO guidelines.
Benefits & Perks
Eligibility for bonus potential
Choice among six health insurance plans
Dental and vision insurance
401k retirement savings plan with company matching
Flexible PTO and flexibility to work remotely
Extremely generous company holiday policy, with 22+ paid holidays annually including 2 floating holidays
Highly parent-friendly culture, including 15 full weeks of parental leave plus additional 4 weeks of part-time parental leave, all fully paid
Summer Fridays (Office Closes at 1pm ET / 10am PT) and no meeting Fridays starting at 1pm (ET) / 10am (PT) throughout the rest of the year
FSA and HSA offered
Life insurance
Optional short-term and long-term disability insurance
Free One Medical membership offering same-day primary care over video or in person
Free Health Advocate services to help navigate the healthcare system