Lead Generation & Marketing Specialist
- Full-time
Company Description
About HCMXperts
We help companies establish, operate, and scale—spanning business setup, operational management, and sales & marketing enablement.
Job Description
Key Responsibilities
- Execute lead generation
campaigns through. LinkedIn, email marketing, WhatsApp outreach, and landing pages.
- Conduct market research and identify target customer segments.
- Manage and update the CRM with accurate lead information.
- Create engaging marketing content (posts, ads, email campaigns).
- Manage and optimize paid advertising campaigns (Google & Meta).
- Analyze performance metrics and prepare weekly reports.
- Support the sales team with qualified leads (MQL & SQL).
Qualifications
- 2–4 years of experience in lead generation or digital marketing.
- Strong knowledge of LinkedIn Sales Navigator, CRM systems, and email marketing tools.
- Excellent research, analytical, and communication skills.
- Proficiency in English and Arabic.
Additional Information
Must be based in Egypt.
KPIs
- Monthly number of qualified leads.
- Cost Per Lead (CPL).
- Lead-to-Opportunity Conversion Rate.
- Marketing campaign and content performance metrics.