Lead Generation & Marketing Specialist

  • Full-time

Company Description

About HCMXperts
We help companies establish, operate, and scale—spanning business setup, operational management, and sales & marketing enablement.

Job Description

Key Responsibilities

- Execute lead generation 
campaigns through. LinkedIn, email marketing, WhatsApp outreach, and landing pages.

- Conduct market research and identify target customer segments.

- Manage and update the CRM with accurate lead information.

- Create engaging marketing content (posts, ads, email campaigns).

- Manage and optimize paid advertising campaigns (Google & Meta).

- Analyze performance metrics and prepare weekly reports.

- Support the sales team with qualified leads (MQL & SQL).

Qualifications

- 2–4 years of experience in lead generation or digital marketing.

- Strong knowledge of LinkedIn Sales Navigator, CRM systems, and email marketing tools.

- Excellent research, analytical, and communication skills.

- Proficiency in English and Arabic.

Additional Information

Must be based in Egypt.

KPIs

- Monthly number of qualified leads.

- Cost Per Lead (CPL).

- Lead-to-Opportunity Conversion Rate.

- Marketing campaign and content performance metrics.