Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're part of the Frasers Group: a bold, ambitious business known for shaking up the industry and creating real opportunities at every level. If you've got energy, drive, and a love for retail done at pace, you'll fit right in.

The Role: Sales Assistant

This is retail with momentum. As a Sales Assistant at Sports Direct, you're on the front line of one of the UK's busiest store networks, helping customers find what they need, keeping the floor sharp, and powering the team through every trading day. No two shifts look the same, and that's exactly the point.

What's In It For You

• Competitive hourly rate that rewards what you put in
• Flexible working to fit around your life
• Staff discount across the full Frasers Group family of brands
• Career progression in a fast-growing retail business that promotes from within
• A fun, fast-paced atmosphere with a team that wants to see you succeed. 

Your Development

From day one, you’ll receive a full in-store induction. As you progress, you’ll have access to internal development pathways, including Supervisor and Management programmes and nationally recognised qualifications all of which support your growth within Sports Direct and the wider Frasers Group.

Sports Direct is seeking a Part-Time Sales Assistant to join our store in Longford, Ireland. This is an excellent opportunity to become part of a dynamic retail team in the sports retail sector. As a Sales Assistant, you will play a key role in delivering outstanding customer service whilst maintaining our store standards and supporting our sales objectives. This part-time position offers flexibility and the chance to develop valuable retail experience in a fast-paced environment. • Provide friendly and efficient customer service, assisting customers with product selection and enquiries

• Operate the till and payment systems accurately, handling cash and card transactions with care • Stock shelves and displays, ensuring products are well-organised, clearly priced, and visually appealing • Maintain store cleanliness and organisation, adhering to company standards and health and safety procedures • Develop product knowledge of our sports and leisure range to make informed recommendations to customers
• Support the team in achieving sales targets through positive engagement and upselling where appropriate • Receive and process deliveries, checking stock accuracy and rotating merchandise as required • Follow company policies and procedures, reporting any issues or concerns to management • Contribute to a supportive and collaborative team environment

• Strong communication and people skills with a customer-focused approach • Reliability, punctuality, and the ability to work flexibly within part-time hours • Previous retail or customer service experience (desirable) • Experience operating a till or point-of-sale system (desirable)
• Physical capability to lift, carry, and stand for extended periods • Ability to work effectively as part of a team • Organisational skills and attention to detail • Willingness to learn and develop within a retail environment • Knowledge of sports and leisure products (desirable but not essential)

How We Work

Our values shape every shift, every conversation, every decision:

• Think Without Limits: Move fast, take bold action, and bring the team with you.
• Own It and Back Yourself: Take responsibility, master the basics, and drive results.
• Be Relevant: Stay connected to our people, our partners, and the planet.

Interest in these roles is high, so we may close the vacancy early. Get your application in soon to avoid missing out.

Apply now and join a winning team at Sports Direct, where passion meets performance.