Delegate Sales Manager
- Full-time
- Department: Events
- Employment Type: Permanent
Company Description
Fastmarkets is an industry-leading price-reporting agency (PRA) and information provider for global commodities, providing price data, news, analytics and events for the agriculture, forest products, metals and mining and new-generation energy markets.
Fastmarkets' data is critical for customers seeking to understand and predict dynamic, sometimes opaque markets, enabling trading and risk management. Fastmarkets is a global business with a history dating back to 1865 and is built on trust and deep market knowledge. It has more than 600 employees spread across global locations in the UK, US, China, India, Singapore, Brazil, Belgium, Finland and beyond.
Job Description
The Role
We are seeking a driven and commercially astute Delegate Sales Manager – to lead and optimise the delegate sales function across a portfolio of industry-leading B2B conferences. This is a hands-on role with dual responsibility: directly owning revenue delivery and a sales territory while managing and developing a high-performing delegate sales team. Delegate sales are inherently transactional, volume-driven, and highly responsive to market sentiment, pricing, and timing—requiring strong day-to-day execution, data accuracy, and tight process discipline to maximise bookings and revenue yield.
The role is pivotal in driving sales efficiency, embedding data-led processes, and ensuring the effective use of CRM and sales enablement tools. The ideal candidate will combine operational rigour with strategic oversight to improve sales output, forecasting accuracy, and overall commercial performance. Collaboration with the Senior Sponsorship Sales Manager and the Head of Marketing will be critical to aligning sales strategy with audience acquisition and broader commercial goals.
PRINCIPLE ACCOUNTABILITIES
As the Delegate Sales Manager, you will be accountable for delivery in the following areas;
- Team Leadership: Recruit, coach, and lead a high-performing delegate sales team, fostering a culture of accountability, commercial excellence, and continuous professional development.
- Revenue Ownership: Drive personal revenue performance within a defined territory or portfolio, consistently meeting or exceeding targets.
- Client Relationship Management: Build and maintain long-term relationships with senior decision-makers at key accounts to secure recurring, high-value delegate bookings.
- Sales Process Optimisation: In collaboration with the Senior Sales Manager – Sponsorship, embed best-practice sales processes to drive consistency, efficiency, and impact. Champion the use of Salesforce, Zoom, Conversica, and AI-powered tools to streamline operations and enhance productivity.
- Data & CRM Integrity: Ensure complete, accurate, and timely data management in Salesforce to support pipeline visibility, reliable forecasting, and strategic decision-making.
- Strategic Sales Planning: Design and implement sales strategies in conjunction with the Marketing and Production teams that align with event audience strategy to maximise delegate revenue and retention.
- Product Innovation: Develop compelling, customer-centric delegate packages that enhance value and support broader commercial objectives.
- Customer Insight & Responsiveness: Position the delegate sales team as a proactive insight engine—capturing customer sentiment, surfacing emerging concerns early, and supporting cross-functional mitigation strategies.
- Performance Metrics: Work with the Managing Director to define, track, and embed key sales KPIs, ensuring consistent execution, improved pipeline management, and data-driven performance management.
- Market Intelligence: Stay attuned to industry trends, competitor activity, and audience behaviours to maintain a competitive edge and inform go-to-market strategies.
- Forecasting & Reporting: Deliver accurate weekly and monthly revenue forecasts, pipeline reports, and performance insights to inform senior leadership and event planning.
- Cross-Functional Collaboration: Partner with marketing, sponsorship sales, production, finance, and operations teams to align delegate revenue goals with wider event execution and growth strategies.
Key relationships:
- MD,
- Sales Director
- Head of Marketing
- Sales Teams
- CRM Team
- Production Team
- Marketing Team
- Operations Team
- Commercial Finance Team
Qualifications
We recruit talented, dynamic people with diverse backgrounds and experiences, all united by a belief in our mission to provide the world’s leading and most trusted price reporting, events, and intelligence service for the markets we serve. We’re proud to be an equal opportunities employer and are committed to creating a fully inclusive workplace, where everyone feels able to participate and contribute meaningfully.
If you are open-minded, curious, resilient, solutions-oriented and committed to promoting equality, then read on...
KNOWLEDGE, EXPERIENCE AND SKILLS
We are looking for an individual who is highly motivated, driven, and have a passion to be part of a fast-paced, successful team. Being a strong team player is also important as well as someone who is happy to work flexibly.
The successful candidate will be experienced in managing B2B event sales teams and have a proven track record in running their own revenue book. They should be experienced in managing and delivering against sales targets and comfortable forecasting and reporting. They must also be proficient in the use of CRM software to underpin best-practice sales processes.
Experience in managing teams, sales processes and coaching is fundamentally key as they will need to build the delegate sales team in addition to upskilling the wider team on improved processes in relation to the use of Salesforce, improving adherence, accuracy, accuracy of forecasting and further developing quality of actionable insights.
Skills
- Proven track record in delegate or sales management within the B2B events or conference sector.
- Establishes sales professional with experience running your own revenue book while managing a team to exceed commercial goals.
- Strong command of Salesforce (or equivalent CRM) with the ability to analyse data, manage forecasting, and ensure reporting accuracy.
- Demonstrated ability to coach and lead teams to drive improved performance and process adoption.
- Skilled in implementing metrics and reporting systems that enable data-led decision making and drive improvements in sales productivity.
- Experience with AI-enabled sales platforms (e.g., Conversica) a strong advantage. And ability to embrace new technologies to enhance sales effectiveness
- Excellent communication, interpersonal, and leadership skills.
- Comfortable working cross-functionally with marketing, operations, production, and finance teams.
- Ability to report clearly supported by data and insights
- A true team player, committed to achieving collective goals and supporting team success.
Qualifications
- Bachelor’s degree in business, marketing, or related field; MBA or relevant advanced degree preferred.
- 8+ years of experience in B2B event sales leadership roles
- Experienced in use of key sales platforms such as Salesforce, Zoom, Conversico
If you're excited about the role but your experience, skills or qualifications don't perfectly align, we encourage you to apply anyway.
Additional Information
Our Values
Fastmarkets people come from all different walks of life. It’s this mix of brilliant personalities, experiences and insights that gives us that warm, open, and friendly culture you can feel as soon as you meet us. But however wonderfully different we all are, there are six things we all have in common – and they form our Fastmarkets values.
Created by our own employees to reflect some of the personal traits that Fastmarkets people have, our values are key to what makes our culture unique. They reflect who each of us are and they're embedded in everything we do. Our values are:
- METRICS DRIVEN. We use insights to improve our customers’ experience and our business performance
- ACCOUNTABLE. We are accountable to ourselves and those we work with: we keep our promises and get things done
- GROWTH MINDSET. This value enables us to be nimble to the changing realities and operate with a sense of urgency
- INCLUSIVE. We are inclusive and respectful, celebrating each of us and giving everyone a deep sense of belonging with the desire to bring their best self to work every day.
- CUSTOMER CENTRIC. We are customer-centric in all that we do
- COLLABORATIVE. We are collaborative, able to work across teams and capitalise on the diversity of intellect, perspectives, and experiences.
You’ve read a little about us – now it’s over to you!
If you like what you’ve read so far and think you can see yourself as a Fastmarkets person, it’s time to fill in your application form. This form is an important part of the selection process: it’s used to determine whether or not you’ll be chosen to have an interview and acts as a basis for the questions we’ll ask you on the day.
It’s vital that you try to capture all the relevant information we have asked for on the form so we can get a good feel for who you are and why you’re great.