Head of Digital Strategy and Platform (M/F)

  • Full-time
  • Europcar Contract Type: Permanent
  • Europcar Region: FR - HQ

Company Description

À propos d’Europcar Mobility Group

Europcar Mobility Group est un acteur majeur des marchés de la mobilité.

L'objectif d'Europcar Mobility Group est d'offrir des alternatives attractives à la possession d'un véhicule, de manière responsable et durable. Dans cette optique, le Groupe propose une large gamme de services de location de voitures et d'utilitaires - que ce soit pour quelques heures, quelques jours, une semaine, un mois ou plus - avec une flotte déjà " C02 light ", équipée des dernières motorisations, et qui sera de plus en plus " verte " dans les années à venir (plus d'1/3 de véhicules électriques et hybrides d'ici 2023).

La satisfaction des clients est au cœur de l'ambition du Groupe et de celle de ses collaborateurs. Elle alimente également le développement continu de nouvelles offres dans les trois lignes de services du Groupe - Professionnel, Loisirs et Proximité - qui répondent aux besoins et cas d'usage spécifiques des entreprises et des particuliers. 

Les  grandes marques du Groupe sont :

Europcar® -le leader européen de la location de voitures et de véhicules utilitaires légers, 

Goldcar® -le leader de la location de voitures à bas prix en Europe, 

Ubeeqo® – l'un des leaders européens de l'autopartage (BtoB, BtoC). 

Europcar Mobility Group fournit ses solutions de mobilité dans le monde entier grâce à un réseau étendu dans plus de 140 pays (y compris des filiales en propriété exclusive - 18 en Europe, 1 aux États-Unis, 2 en Australie et en Nouvelle-Zélande - complétées par des franchises et des partenaires).

Plus d’informations sur: www.europcar-mobility-group.com

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About Europcar Mobility Group

Europcar Mobility Group is a major player in mobility markets.

Its purpose is to offer attractive alternatives to vehicle ownership, in a responsible and sustainable manner. With this in mind, the Group offers a wide range of car and van rental services – be it for a few hours, a few days, a week, a month or more – with a fleet that is already "C02 light", equipped with the latest engines, and which will be increasingly "green" in the years to come (more than 1/3 electric and hybrid vehicles by 2023).

Customers’ satisfaction is at the heart of the Group’s ambition and that of its employees. It also fuels the ongoing development of new offerings in the Group's three service lines - Professional, Leisure and Proximity - which respond to the specific needs and use cases of both businesses and individuals. 

The Group’s major brands are: 

  • Europcar® - he European leader of car rental and light commercial vehicle rental, 
  • Goldcar® - the low-cost car rental Leader in Europe,
  • Ubeeqo® – one of the European leaders of round-trip car-sharing (BtoB, BtoC). 

Its mobility solutions worldwide through an extensive network in over 140 countries (including wholly owned subsidiaries – 18 in Europe, 1 in the USA, 2 in Australia and New Zealand – completed by franchises and partners).

Further details available at: www.europcar-mobility-group.com

 

Job Description

Major area of accountability :

Digital Product Strategy: collaborate with cross-functional teams to define and execute a comprehensive digital product strategy, with a specific focus own EMobG sites & apps, aligned with our company's vision, goals, and market trends. Identify opportunities for innovation and differentiation to maintain a competitive edge in the mobility service industry.

Product Roadmap Definition: work closely with the business and product & technical teams in the creation of a strategic product roadmap. Work closely with stakeholders to define business and investment cases, prioritize features according to value and priorities but also feasibility, based on market research, customer feedback, and overall business objectives. Use data-driven insights to inform product decisions, improve user experience, and maintain a competitive edge. Ensure the roadmap is communicated effectively across relevant stakeholders.

Product Roadmap Implementation: oversee the successful execution of the product roadmap by a closed collaboration (as business owner) with product design/discovery and delivery teams, ensuring timely delivery of high-quality digital solutions. Collaborate with product managers and technical leads to track progress, identify potential bottlenecks, and implement effective solutions. Ensure digital initiatives’ expected outcomes are delivered.

Team Leadership and Development: manage and inspire a talented team. Foster a collaborative and high-performance culture, providing mentorship and guidance to team members. Promote personal and professional growth while ensuring the team delivers on goals and objectives.

Innovation: stay updated on emerging digital technologies, industry trends, and best practices relevant to the mobility service sector. Evaluate and recommend new platforms, tools, and methodologies that can improve our digital platforms.

Stakeholder Management: collaborate closely with internal stakeholders, including marketing, sales, operations, and executive teams, to align digital strategies and initiatives. Communicate progress, gather feedback, and ensure smooth integration of digital initiatives across the organization.

Qualifications

Previous experience :

  • At least 8 years’ experience working in Digital Strategy and Digital Product Management or related fields
  • Proven track record of driving successful digital product strategies and leading digital services roadmap
  • Knowledge of Travel & Hospitality preferred

Education level / certificates : Master’s Degree in Business, Marketing, Engineering

Languages :

 

  • English: Fluent (working language)
  • French or spanish : working language

Strategic Thinking: strong strategic mindset with the ability to think critically, anticipate market trends, and formulate innovative digital strategies. Experience in translating strategic vision into actionable business case & model, product roadmaps and business outcomes. Ability to translate this strategic thinking into compelling communication.

Team Leadership and Inclusivity: demonstrated experience in leading and developing high-performing teams. Ability to foster an inclusive and collaborative work environment where diverse perspectives are valued, and individuals are empowered to contribute their best.

Agile Methodologies: Proficiency in leading, implementing and optimizing agile at scale methodologies, such as SAFe, to drive efficient and iterative product development. Experience in applying agile principles to deliver high-quality digital solutions.

Business Acumen: sound business acumen with a deep understanding of industry dynamics, market trends, and customer needs in the mobility service sector. Ability to align digital strategies with broader business objectives and drive measurable results.

Technical Acumen: solid understanding of digital & data technologies, platforms, and software development processes. Ability to collaborate effectively with technical teams and make informed decisions regarding technology adoption and implementation.

Communication and Influencing Skills: excellent verbal and written communication skills, with the ability to effectively communicate complex ideas and concepts to diverse audiences. Strong interpersonal skills to build relationships, influence stakeholders, and drive alignment across the organization.

Additional Information

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin or on a basis of disabilityze

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