Senior Customer Analytics Manager

  • Full-time
  • Working Hours: 35 hours per week
  • Salary: Competitive
  • Department: Brand & Marketing

Company Description

Here at esure, we’re no strangers to change. As one of the industry leaders in the insurance business, striving to become a world class digital insurer, we’re getting ready for more. It’s creating great new opportunities for innovative and talented industry professionals to join us at a pivotal point in our development.

It’s an opportunity you simply don’t want to miss. You can expect our investment in you to include a highly competitive package, career and development opportunities and flexible benefits built around you and your lifestyle.

Job Description

We have a fantastic opportunity for a Senior Customer Analytics Manager to join our Customer Marketing team on a full-time permanent basis. This is a fully flexible hybrid role.

Responsibilities

  • This exciting opportunity will lead the CRM data team to deliver programs across all areas of the customer lifecycle from welcome, cross-sell, loyalty & retention
  • Lead the customer data analytics strategy to achieve annual customer marketing plans and programs
  • Lead thinking on customer segmentation and data triggers for effective CRM programs, collaborating with central Data Science, Pricing and IT teams to build and operationalise models and deliver high-value segmentation
  • Lead deep dives to uncover customer insights and opportunities, and contribute to business case and strategic development for new customer marketing initiatives
  • Work closely with IT and Customer Marketers to maximise value from the campaign management platform, acting as SME for platform data requirements and championing automation
  • Line management of a direct team of campaign analysts, developing them and providing the right level of structure and support to allow them to succeed
  • Lead the design and build of automated easy-to-understand reports and dashboards, and lead deep dive analysis to track results, customer base trends and draw-out the so what?
  • Be on the front foot in identifying issues, embedding processes for QA and checking of data
  • Continually reviewing learnings for future tests & decisions, and promote a culture of continuous improvement, innovation and testing

Qualifications

  • Proven experience leading a strategic CRM data & analytics team, selecting and analysing data-driven customer marketing campaigns across both offline and online marketing channels.
  • Experience with design and implementation of customer segmentation & targeting strategies
  • Experience using CRM campaign management platforms very desirable (or familiarity with and enthusiasm to get closer experience), such has Salesforce, Braze, Adobe Campaign
  • SQL, Excel. SAS skills needed, Python is also desirable
  • Good knowledge of normalization methodologies to provide robust test and control cells
  • Curiosity, with ability to collect, examine and use fragmented data from multiple sources to inform new strategies and campaigns
  • Careful attention to delivery and QA, ensuring the right controls are in place to protect data integrity and ensure accuracy from a campaign analytics team
  • Excellent problem-solving skills. Taking ownership of issues, understanding trends and root cause
  • Good communication skills, and ability to present technical information and results in an understandable way for the business.
  • Experience with line management or overseeing the output of campaign analysts
  • Comfortable with ambiguity in a changing environment

 

Additional Information

  • 33 days annual leave (including bank holidays), rising with length of service
  • Up to 10% annual bonus
  • Holiday buy/sell scheme
  • Refer a friend scheme, up to £1,000
  • Employee discounts on esure products
  • Opportunities for career progression
  • Contributory Pension
  • Life Assurance (3x annual salary)
  • Employee Assistance Programme
Privacy Policy