Elevate K-12 is changing the way classrooms work through live, online, real-time instruction to K-12 schools. Our two main focuses are to give students the best quality instructors and to give instructors, especially women, work opportunities, irrespective of zip codes. We are the new way to classroom!

We're looking for an individual to develop and execute our lead generation and pipeline building strategies.  Our Demand Manager will be responsible for a national market lead generation effort including the planning, implementation and reporting of campaigns and tactics to deliver the desired lead generation and awareness outcome and promote the Elevate K-12 brand. We need someone that will hit aggressive new lead acquisition and revenue goals via digital channels across paid, owned, and earned platforms.

• Demand Generation: Plan, manage, implement and report on lead generation campaigns through tactics including webinars, events, advertising, online publications, product, and trade shows

• Manage internal and external communications for assigned campaigns and responsibilities

• Ability to conduct market analysis, research and segmentation to target key personas

• Manage the day-to-day execution, optimization and reporting of campaigns

• Ensure programs are optimized for tracking, reporting results and evaluating success

• Devise lead nurture campaigns to guide prospects through all stages of our sales funnel.  This will include creating campaigns to nurture both recycled and disqualified leads and build strategies and campaigns to accelerate the sales pipeline

• Manage outbound sales team

• Identify market trends and insights, while optimizing spend and performance based on the findings

• Maintain a data-first approach through continual tracking, reporting, optimization and experimentation (A/B or multivariate testing) to meet or exceed company goals

• Constant brainstorming….enough said!

• Bachelor's degree in marketing or related field

• 3+ years of experience driving lead generation and customer acquisition activities in a B2B environment

• Experience as an inbound data-driven digital marketer with a history of integrating content marketing and demand generation strategies to increase funnel conversion and drive revenue and profits

• Strong knowledge of Salesforce

• Experience managing an outbound inside sales team

• A strong track record delivering results across all online and offline demand generation channels and significantly scaling lead and MQL acquisition

• Experience with SaaS products and/or educational courses and programs

• Proven track record of success in senior marketing roles

• B2B lead generation experience

• This is an individual contributor position

• Confident, driven and dynamic leader

• Displays high level of personal and professional integrity

• Proficiency in time planning and management

• Excellent oral and written communication skills

• Detail oriented with strong organization skills

• Experience in EdTech a huge plus!

Be Part Of Our Story:

Elevate K-12 is tasked with an important mission: change the way K-12 classrooms and teaching work. Our organization is a radically open-minded company that is scaling fast. We are a team focused on high performance, dynamism and embodying a collaborative culture at all levels. Our teammates are able to have open, honest discussions that drive us toward our mission. Elevate K-12 is in a stage of hyper growth that will continue to open up new challenges and opportunities for our team.

We are an equal employment opportunity employer. Qualified candidates are considered for employment without regard to race, color, religion, gender (including gender identity, gender expression, change of sex, and transgender status), sexual orientation, national origin, ancestry, age, military or veteran status, physical or mental disability, medical condition, pregnancy, marital status, genetic information, or any other characteristic protected by applicable law.  If you need assistance or an accommodation during the application process because of a disability, it is available upon request.