Senior Marketing Associate (Event Marketing Specialist)

  • Full-time

Company Description

Work smart, have fun and make an impact!

EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology. We analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks.

Why apply to EcoVadis? Be a part of the global sustainability change in business. Grow your career. Work with extraordinary people. Feel valued for your contribution.

Learn more about our team and culture on EcoVadis careers page. If you have questions about the company or open roles you can chat with an insider.

Job Description

To fuel our global expansion, we are seeking an experienced and energetic marketer to serve as the Senior Event & Field Marketing Associate in North America and LATAM.  

This role will be responsible for field marketing planning, event and campaign execution, and results analysis in North America and LATAM. 

This role will develop, adapt and execute marketing programs to increase market awareness, generate demand, accelerate pipeline and grow sales in North America and LATAM, with the guidance and support of marketing and sales. The role will combine event marketing -- which will include coordinating both internal and external conferences, webinars, intimacy events, press briefings, etc. -- as well as contributing to local digital and print/direct mail campaigns.

 What you will be doing:

Develop and manage Field Marketing Plans in North America and LATAM  for the EcoVadis offerings (may include both buy- and sell-side activities).  This encompasses understanding customer segmentation, collaborating with sales and continually tracking plans against performance and ROI.

Local campaigns and sales enablement:

  • Contribute to designing and executing inbound and outbound campaigns as well as account-based marketing plans to acquire new customers, expand and retain installed base, generate net new pipeline and accelerate opportunities in North America and LATAM.
  • Support and help execute digital strategies, including email campaigns, social media presence/groups, and paid media opportunities in conjunction with the global team.
  • Adapt and optimize global demand generation campaigns for both large enterprise/procurement prospects as well as broader supplier marketing campaigns (suppliers are mostly small and medium sized businesses).

Events:

  • Manage a portfolio of internal and external (i.e. sponsored) events taking place in North America and LATAM, from budget, planning, promotion, on-site event setup and support, through to lead capture, post-event ROI calculation and feedback/participant surveys.
  • Liaise with external suppliers including production teams, event hosts, partners, hotels and venues, talent and entertainment.
  • Work closely with a range of internal departments, including marketing, sales and account managers, as well as clients and speakers/content contributors.
  • Manage inventory and logistics of event booth/stand, banners, equipment, giveaways, brochures & collateral, etc.
  • Bring innovative and creative ideas to make our events stand out from the competition.
  • Events include 3rd party conferences,  webinars and intimacy events such as workshops, breakfasts, networking cocktail hours and dinners.
  •  As a high-growth business, you may contribute to other projects as the need arises.

Qualifications

  • Bachelor or Masters degree in marketing, communication, business, sustainability or a related field.
  • A minimum of 3  years of experience in events and field marketing with campaign execution.
  • Previous experience in field marketing to large enterprise prospects, ideally B2B SaaS offerings.  
  • Experience with procurement-, sustainability- or compliance-related solutions a significant plus.
  • Experience with marketing automation tools and CRM (Salesforce and Pardot), social media platforms, and mastery of standard office tools (MS and Google Office).
  • A self-starter and independent, while excelling at cross-functional collaboration and alignment. 
  • Experience working on corporate events as well as industry conferences, roadshows, workshops and more.
  • Excellent organization skills, comfortable with managing detailed processes across multiple concurrent events.
  • Meticulous attention to detail and strong negotiating skills.
  • Have a discipline of data-driven marketing, monitoring KPIs and measuring ROI.
  • Fluent English with  Portuguese or Spanish a plus

Additional Information

  • Beginning: ASAP
  • Full time position 

Location: Toronto. (Remote/home office-based may be considered depending on level of experience).

Reports to: VP Field Marketing

In return for your expertise and energy, we offer:

  • Base salary + Bonus plan
  • GRSP and TFSA matching program available
  • Health and Dental Benefits
  • Life Insurance
  • Flexi-time 
  • Casual and very friendly environment
  • Opportunity to work in a truly international atmosphere

Are you interested? Please apply directly online by clicking on the link below and attaching your CV and Cover letter in PDF format.

For more information about EcoVadis please visit our site: www.ecovadis.com

EcoVadis does not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, disability, veteran status or any other protected category.

Don’t fit all the criteria but still think you’d be a good candidate? Please apply anyway to give our hiring team the opportunity to assess your skills and to learn more about what you could bring to EcoVadis. We’re interested in hiring capable people, regardless of professional and educational background.

Can the hiring process be adjusted to suit my needs? Yes. We want everyone going through the hiring process with EcoVadis to feel confident that you are able to demonstrate your full potential. We welcome applications from disabled people, people with long-term health conditions and neurodiverse candidates. If you need any adjustments, please let the hiring team know.

Our team’s strength comes from everyone’s uniqueness and is founded upon mutual respect. EcoVadis commits to equity and inclusion and does not accept any form of discrimination based on color, national or ethnic origin, ancestry, citizenship, religion, beliefs, age, sex, gender identity, sexual orientation, neurodiversity, disability, parental status, or any other protected characteristic that makes you unique.

 

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