Digital Acquisition and Nurturing Programme Lead
- Full-time
Company Description
At EcoVadis, we envision a global marketplace where sustainability intelligence influences every business decision – improving economies, people's lives and the planet we all depend on. EcoVadis counts industry leaders like Johnson & Johnson, L’Oréal, Nestlé, and Michelin, among the 55,000+ businesses on its network.
With an ambitious, purposeful mission to provide the world's most trusted business sustainability ratings, EcoVadis is driven by a diverse team sharing the core values of commitment, customer-focus, courage, integrity, kindness and happiness.
EcoVadis offers you exciting career opportunities in an innovative and dynamic environment. We are looking for passionate team players from a variety of disciplines – from CSR and sustainability experts to customer engagement and engineering talents – to join us to make a real impact on the environmental and social practices of companies worldwide. Join us!
Job Description
We are looking for an experienced Digital Acquisition and Nurturing Programme specialist to optimize digital tools, journeys and processes that drive customer engagement, retention and upselling. This role will report to the Director, Engagement Services.
The role demands top-notch communication skills and detailed understanding of internal business processes. It also demands high attention to detail, a rigorous and analytical mindset, internal and external customer focus, heightened cross-cultural business skills, technical agility, collaboration with internal and external stakeholders and a passion for continuous learning. The successful applicant will be a self-starter and problem solver, able to work autonomously and always ready for a challenge.
Duties include:
Defining, driving and tracking the performance of digital journeys leading to customer online registration, engagement, retention and upsell
Collaborating with sales, marketing and product teams to ensure delivery of engagement campaigns from conception through deployment; setting up performance reporting
Initiating upsell and membership retention campaigns with business leaders
Participating in creation of the content displayed all along the engagement process, to ensure best user experience
Maximizing impact of personalization and triggered marketing opportunities
Overseeing other digital projects in SEN linked to Robotic Processing Automation (RPA)
Working with international teams to understand strategic objectives, translate them into experience drivers, and deliver measurable results
Job Responsibilities:
Develop internal email / Selligent campaign flows for email automation project (backup programming as needed).
Design New revenue and Renewal/Rescue campaigns in Selligent as needed to support KPI growth
Drive integration of marketing automation tool (Selligent) within CRM tool
Market and data insights based on campaign and user actions (EV platform, Salesforce, Selligent)
Define automation opportunities to optimize the SEN team as well as EcoVadis success
Work with international coordinators, management, marketing, product teams to develop go-to-market plans for SEN organization as new features and products release
Work with Marketing to define Assess Customer journey through all phases of customer experience (using Agile methodology)
Define and track success criteria for campaigns and programs (contribution impact to higher level KPI’s)
Will be required to learn how to produce and run campaigns on Selligent
Learn and understand data integration into platforms
Collaborate, collaborate, collaborate!
Qualifications
3+ years experience in a similar role
Ability to deliver efficient processes and workflows with effective controls and reporting
Working knowledge of marketing automation and CRM platforms (Selligent / Salesforce / Pardot appreciated) in a BtoB environment
Experience in IT
Ability to manage and deliver transversal projects
Strong organizational and problem-solving skills
Ability to think about creative solutions
Reliable, autonomous and self-driven
Customer focused and ROI driven
Ability to work well in an international team environment and easily connect with others
Good written communication skills
Passion for learning new things
Fluency in English is a must, fluency in other languages will be a plus
Additional Information
Full time position
Location: Warsaw, Poland - Rondo ONZ, Spektrum Tower
In return for your expertise and energy, we offer:
- Challenge and possibility to work in an autonomous way in an environment where your ideas are valued
- Casual and very friendly atmosphere
- Competitive salary aligned with experience
- Training
- Flexi-time and home office
- Benefits (covered or co-financed): health care, Multisport card, life insurance, lunch card, French and Polish classes
For more information about EcoVadis please visit: www.ecovadis.com.
EcoVadis does not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, disability, veteran status or any other protected category.