Field Marketing Associate – APAC/Europe

  • Full-time

Company Description

At EcoVadis, we envision a global marketplace where sustainability intelligence influences every business decision – improving economies, people's lives and the planet we all depend on. EcoVadis counts industry leaders like Johnson & Johnson, L’Oréal, Nestlé, and Michelin, among the 55,000+ businesses on its network. With an ambitious, purposeful mission to provide the world's most trusted business sustainability ratings, EcoVadis is driven by a diverse team sharing the core values of commitment, customer-focus, courage, integrity, kindness and happiness. EcoVadis offers you exciting career opportunities in an innovative and dynamic environment. We are looking for passionate team players from a variety of disciplines – from CSR and sustainability experts to customer engagement and engineering talents – to join us to make a real impact on the environmental and social practices of companies worldwide. Join us! 

 

Job Description

This role will be responsible for field marketing planning, event and campaign execution, and results analysis in APAC, as well as some support in Europe.
This role will develop, adapt and execute marketing programs to increase market awareness, generate demand, accelerate pipeline and grow sales in Asia-Pacific and in Europe, with the guidance and support of marketing and sales. The role will combine event marketing -- which will include coordinating both internal and external conferences, webinars, intimacy events, press briefings, etc. -- as well as contributing to local digital and print/direct mail campaigns.

What you will be doing:

  • APAC Strategy: Develop and manage Field Marketing Plans in Asia-Pacific (primarily Australia, HK, Singapore and Japan) for the EcoVadis offerings (may include both buy- and sell-side activities).  This encompasses understanding customer segmentation, collaborating with sales and continually tracking plans against performance and ROI.
  • Local campaigns and sales enablement:
    • Contribute to designing and executing inbound and outbound campaigns as well as account-based marketing plans to acquire new customers, expand and retain installed base, generate net new pipeline and accelerate opportunities in APAC & Europe.
    • Support and help execute digital strategies, including email campaigns, social media presence/groups, and paid media opportunities in conjunction with the global team.
    • Adapt and optimize global demand generation campaigns for both large enterprise/procurement prospects as well as broader supplier marketing campaigns (suppliers are mostly small and medium sized businesses).
  • Events:
    • Manage a portfolio of internal and external (i.e. sponsored) events taking place in APAC and Europe, from budget, planning, promotion, on-site event setup and support, through to lead capture, post-event ROI calculation and feedback/participant surveys.
    • Liaise with external suppliers including production teams, event hosts, partners, hotels and venues, talent and entertainment.
    • Work closely with a range of internal departments, including marketing, sales and account managers, as well as clients and speakers/content contributors.
    • Manage inventory and logistics of event booth/stand, banners, equipment, giveaways, brochures & collateral, etc.
    • Bring innovative and creative ideas to make our events stand out from the competition.
    • Events include3rd party conferences,  webinars and intimacy events such as workshops, breakfasts, networking cocktail hours and dinners.

 As a high-growth business, you may contribute to other projects as the need arises.

Qualifications

  • Bachelor or Masters degree in marketing, communication, business, sustainability or a related experience.
  • A minimum of 3 years of experience in events and field marketing with campaign execution.
  • Previous experience in field marketing to large enterprise prospects, ideally B2B SaaS offerings.  Experience with procurement-, sustainability- or compliance-related solutions a significant plus.
  • A self-starter and independent, while excelling at cross-functional collaboration and alignment. 
  • Experience with marketing automation tools and CRM (Salesforce and Pardot), social media platforms, and mastery of standard office tools (MS and Google Office).
  • Experience working on corporate events as well as industry conferences, roadshows, workshops and more.
  • Excellent organization skills, comfortable with managing detailed processes across multiple concurrent events.
  • Meticulous attention to detail and strong negotiating skills.
  • Have a discipline of data-driven marketing, monitoring KPIs and measuring ROI.
  • Fluent English and Chinese or Japanese is a plus

Additional Information

Beginning: Sept 2020
Full time position
Benefit & Others

Five-day work week, Flexible working hours, Medical insurance, Performance bonus, Work from home, Wellness allowance
Location: TaiKoo Hong Kong

For more information about EcoVadis please visit our site: www.ecovadis.com
EcoVadis does not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, disability, veteran status or any other protected category.

Keywords: CSR; Corporate Social Responsibility; Sustainable Development; Analyst; Environmental Management; Sustainability; 

Privacy Policy