Dormify is a one-stop-shop for outfitting a college dorm room, home bedroom or small apartment. The company designs and manufactures a line of high quality, unique products specifically made for small-space living. Dormify has grown into a lifestyle brand that integrates shopping, styling assistance, and a loyal, engaged social community to enable college students and teens to easily personalize their living spaces.

Dormify is looking for a creative and results-driven Senior Brand Marketing Manager to join our growing team. The ideal candidate will create and optimize marketing strategies, and oversee the day-to-day needs of social and community marketing staff while being adaptable and flexible to change. This position reports directly to the VP eCommerce and Marketing and will work closely with the CEO.

Responsibilities: 

• Development and implementation of the brand strategy including, but not limited to partnerships, community, social, PR, events, popup shops and traditional marketing

• Act as Brand Storyteller to drive awareness, brand consideration and growth across our audiences and campaigns

• Conduct brand research around brand reputation, health, value drivers, creatives, and customer journey;

• Monitor and understand stakeholder goals, consumer research, market trends, and competition to evaluate and provide insights toward potential impact to the brand

• Facilitate campaign and content planning across social and community marketing channels, partnering with performance marketing channels

• Ensure that branding is consistent across advertising and campaigns; that our brand remains recognizable as a leader and trendsetter in small space decor and college life for Gen Z

• Drive social strategy in providing creative ideation, content creation and execution support

• Identify and establish valuable marketing partnerships and collaborations, increasing Dormify’s visibility and driving earned media

• Oversee Social Marketing and Community Managers, helping lead and facilitate the growth and engagement of social communities

• Develop a strong team, improving current performance and encouraging growth

• Align team with mission and vision

• Cultivate cross-department relationships to ensure strong communication and alignment, particularly with merchandising and retail

Skills and Qualifications: 

• Bachelor's degree or equivalent experience

• 5-7 years experience in brand marketing, preferably for an eCommerce company

• Have a deep understanding of the social media landscape

• Strong project management and prioritization skills with attention to detail and superior work ethics

• Strong interpersonal skills and can interact effectively with business leaders and partners

• Ability to work well under pressure and a constant desire to find strategic solutions

• Ability to relocate or is currently located in New York, NY

All your information will be kept confidential according to EEO guidelines.