Merkle | Cardinal Path empowers brands to harness their data and activate against it in pursuit of their business goals. Our passionate experts act as an extension of our clients' teams, leveraging their deep knowledge to help brands maximize media and technology on the path toward digital transformation.

The Senior Consultant, Analysis & Insights role is designed for people who are seasoned veterans in digital analysis or digital business intelligence but are still looking to grow their analysis chops. Areas of growth include (but are not limited to) data visualization, deep clickstream analysis, testing strategies and optimization and leading projects with teams of analysts. If this is the right role for you, then read on.

You are a natural problem solver and a quick learner. You enjoy working with data because it's like a mystery to be solved. You do not give up easily and you know how to separate the signal from the noise. You also enjoy working with people because you can both listen and translate data into meaningful business actions. You're a master storyteller with data and have a passion for finding meaning in data and delivering insights. In this role, you will have have the opportunity to work with industry thought leaders and world class clients. You will report to the Manager, Insights & Analytics.

• You will have a Bachelor's degree (quantitative field preferred)
• You will have at least 3 years of business analysis focusing on performance optimization
• You will have at least 3 years of continuous work with digital analysis tools, such as Google Analytics or Adobe Analytics
• You will have 2-3years working in a professional services organization, such as an advertising agency, media agency or management consultancy
• You will have at least 3 years experience presenting analysis and insights to stakeholders/clients
• You will provide strategic approaches to data collection and data usage, to align with achieving the client's business needs and priorities
• You will own the relationship with the client; lead projects from initiation through fruition
• You will develop the infrastructure whereby data is collected, either on a website or via media tools; use debugging tools regularly
• You will develop visuals to explain data trends, either via dashboarding or data visualization tools
• You will creatively and concisely communicate 'stories' using data, aligned with the client's business needs
• You will serve as a mentor to staff- and entry-level team members
• You will provide internal guidance to the team to ensure projects are strategically aligned with the client's needs, and help keep the projects on time and on budget
• You will have very strong skills in Excel and PowerPoint

The salary range for this position is $72,500-$92,500. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.

We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

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