Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

The Director, Analytics leads the development of data-driven solutions for clients – including report automation, analysis, and insight – with the objective of optimizing the performance of media programs. You will manage data and insight delivery processes, inspire creativity, and ensure all around team success.

We are looking for someone who is execution-focused and manages data challenges in all phases of media performance. Your success requires the ability to manage complexity while collaborating across teams, experience within a matrixed organization, and comfort with a lean operating environment that uses automation.

You will have a natural curiosity, going beyond reporting to peel away the layers of data to suggest constructive tests, advanced analytics engagements, consumer deep dives, and competitive opportunities that help improve our performance. Lead overall media measurement strategy on behalf of clients, including reporting, measurement, learning agendas, and test design. You will have managerial responsibilities. You will report to the VP, Analytics. This is a remote role (EST).

• Understand core client challenges, and develop relevant measurement frameworks that outline measures of success, in-flight optimization levers, and learning priorities
• Work with internal and client teams to identify needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performance
• Guide the creation of reporting through automated processes, consolidating data from many sources into a cohesive view of performance
• Improve the quality of reporting by creating easy to follow weekly or monthly visual dashboards that important partners will use to make informed decisions
• Ensure understanding between daily analytics support and approved measurement frameworks
• Prepare and deliver executive-level presentations for internal and external audience
• Participate in team-wide culture of learning by staying current on current industry trends, developments in methodologies and technologies
• Manage/mentor junior team members
• Offer expertise in the best practices of the use of data, analytics and insights to enhance our client's business

• 8+ years relevant Media or Analytics data management experience required
• Understanding of complex taxonomy across multiple media channels
• Exposure to MMM
• Understanding of digital planning and buying, with a focus on standard media metrics
• Previous experience aggregating data from multiple sources
• Previous experience with data from digital media platforms (e.g. DCM, SA360, TTD, FB)
• Demonstrate understanding of digital tagging, tracking, QA, and maintenance
• Knowledge of Google Analytics/Omniture
• Knowledge of Datorama, Tableau, Google Data Studio, or any similar dashboard products
• Knowledge of digital attribution methods, marketing mix modeling, measurement frameworks, KPI discovery, tracking implementation
• Bachelor's Degree is required in Statistics, Economics or related a quantitative field

The anticipated salary range for this position is $136,000-$219,650. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

#LI-Remote #LI-RL1

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.