About Merkle

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com. 

Job Description

The Role

As a Salesforce Marketing Cloud Campaign Consultant you will report into the Head of Platform Enablement and lead a team of consultants in helping our clients achieve their aims of enriching their customer experiences using Salesforce Marketing Cloud. You will work across the full transformational journey including requirements gathering, technology selection and enablement, migration and operationalisation of the software.

The Platform Enablement team delivers the following services:

• Front-end platform configuration

• Campaign/journey migration

• New client onboarding and transition to Managed Service team based on Merkle WoW

You will promote Salesforce helping grow the practice within the business and work with other Principle Consultants to evolve our offering and deliverables.

Life as a Salesforce Marketing Cloud Campaign Consultant at Merkle

• You’ll be the Senior Campaign Consultant on any new client campaign projects, offering support in the following remit:

  • Migration and Implementation planning – plan the lift and shift of campaigns from one tool to another, working with the client’s project team to capture, document and translate requirements to applicable tasks

  • Campaign design – use existing and develop new campaign briefs, journeys, diagrams and campaign lifecycle documentation for both peers/colleagues and clients

  • Data design – display excellent understanding of the client’s data requirements and availability to support campaign execution during workshops, meetings and daily activities

  • Campaign operations stage gate – encourage best practice campaign process adoption including campaign RACI and ways of working (WoWs)

  • Campaign execution – independently build, test, QA, deliver, measure campaigns, sometimes across multiple client accounts

  • Governance and control – lead on QA, testing, proofing, and peer review tasks

  • Train – buddying, desk-side support, custom campaign training, technical skills assessment and benchmarking

  • Best practice consultancy – stay on top of industry news, optimisation techniques, controls, measurement, DPA and privacy, GDPR

Life as a Salesforce Marketing Cloud Campaign Consultant at Merkle

• You’ll act as the Senior Campaign Consultant on any new client campaign projects, offering support in the following remit:
  • Migration and Implementation planning – plan the lift and shift of campaigns from one tool to another, working closely with the client’s project team to capture, document and translate business requirements to actionable tasks
  • Campaign design – utilize existing and develop new campaign briefs, journeys, diagrams and campaign lifecycle documentation for both peers/colleagues and clients
  • Data design – display excellent understanding of the client’s data requirements and availability to support campaign execution during workshops, meetings and day to day activities.
  • Campaign operations stage gate – encourage best practice campaign process adoption including campaign RACI and ways of working (WoWs)
  • Campaign execution – independently build, test, QA, deliver, measure campaigns, sometimes across multiple client accounts.
  • Governance and control – lead on QA, testing, proofing, peer review tasks
  • Training – buddying, desk-side support, bespoke campaign training, technical skills assessment and benchmarking.
  • Best practice consultancy – stay on top of industry news, optimisation techniques, controls, measurement, DPA and privacy, GDPR
     
• You could also lead a team of 2-4 Campaign Consultants (pending agreement and opportunities to do so); providing training and support to the team as and when required, discussing career progression and opportunities to grow as solution experts.

Qualifications

What we are looking for in you

• At least 5 years of experience manipulating, segmenting, selecting data, and activating customers through Salesforce Marketing Cloud

• Experience leading migration projects from start to finish

• Experience in assessing client requirements, providing recommendations, and estimating the cost of delivery

• Experience with relational data and database marketing, campaign, and reporting tools

• Good team working skills with the ability to work collaboratively and flexibly

• Previous experience in managing a small campaign team is desirable

What we'll give to you:

This is a permanent role. The team is based in our London office but operates under flexible working arrangements. The team are in the office twice a week. Whether it's the joy of working with people at the top of their game or the Dentsu social calendar, people love working here – and we hope you will too

• Flexible hybrid working with wonderful central London office location
• Career development through Dentsu University and other tools; with access to courses, textbooks, mentorship, and external training funding
• Private Medical Insurance, Company Pension, life insurance, and other corporate benefits
• A selection of other benefits includes 3 wellness days, birthday day off and 2 volunteer days.

Diversity, Equity & Inclusion

Dentsu does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience.

As part of our Diversity and Inclusion agenda, and as an Equal Opportunities employer, if you require reasonable adjustments during the selection process please engage directly with your Recruiter.

To Apply 

To apply for this role, please click the apply now button where you will be redirected to our careers site to complete a few further details. 

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