Merkle | Cardinal Path empowers brands to harness their data and activate against it in pursuit of their business goals. Our passionate experts act as an extension of our clients' teams, leveraging their deep knowledge to help brands maximize media and technology on the path toward digital transformation.

The Senior Consultant role at Cardinal Path is designed for people who are seasoned veterans in digital analysis or digital business intelligence but are still looking to grow their analysis chops. Areas of growth include (but are not limited to) data visualization, deep clickstream analysis, testing strategies and optimization and leading projects with teams of analysts. If this is the right role for you, then read on.

You solve client problems and enjoy working with data because it's like a mystery to be solved. You do not give up easily and you know how to separate the signal from the noise. You also enjoy working with people because you can both listen and translate data into meaningful business actions. You're a master storyteller with data and have a passion for finding meaning in data and delivering insights. You will have the opportunity to work with industry experts and world class clients and you will report to the Director, Analysis & Insights.

• You will document and critically assess the client's business and analysis questions for Fortune 500 companies
• You will develop complex metric guides to answer client queries
• You will provide strategic approaches to data collection and data usage, to align with achieving the client's business needs and priorities
• You will win the relationship with the client; lead projects from initiation through execution
• You will gain incremental client engagements through strong work and visionary thinking, and adaptability
• You will develop the infrastructure whereby data is collected, either on a website or via media tools; use debugging tools regularly
• You will lead data pull methodology from various web analytics and media analytics tools
• You will develop visuals to explain data trends, either via dashboarding or data visualization tools
• You will manage multiple tasks across multiple projects in a timely manner
• You will mentor staff- and entry-level team members

Required Skills

• You will have a Bachelor's degree (quantitative field preferred)
• You will have 3+ years of business analysis focusing on performance optimization and 3+ years of continuous work with digital analysis tools, such as Google Analytics or Adobe Analytics
• You will have 3+ years working in a professional services organization, such as an advertising agency, media agency or management consultancy
• You will have 3+ years experience presenting analysis and insights to stakeholders/clients
• You will have very strong skills in Excel and PowerPoint
• You will have analyze data and generate relevant insights, then construct a convincing narrative for clients
• You will have familiarity with attribution concepts, A/B testing, and voice-of-customer data
• You will use sound judgment to identify issues and escalate them
• You will take constructive feedback well and not afraid to ask questions when help is needed
• You will have experience with data visualization tools such as Tableau, Domo, Data Studio or Power BI
• You will contribute to improvements in processes used by analysts
• You will provide constructive feedback/mentorship to less experienced colleagues
• You will have the ability to effectively teach advanced concepts to less-experienced colleagues and clients
• You will identify growth opportunities with existing clients

The salary range for this position is $65,000-$80,000. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.

We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

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