As a full-service, data-driven customer experience transformation company, we partner with Top 500 companies in the DACH region and in Eastern Europe.

Our 1200+ digital enthusiasts are innovating the way brands are built, through providing expertise in Digital Transformation strategy, MarTech platforms, Creativity, UX, CRM, Data, Commerce, Mobile, Social Media, Intranet and CMS. We are part of the global Merkle brand, the largest brand within the dentsu group, who shares with us a network of over 66,000 passionate individuals in 146 countries.

We are looking for a Digital Analytics and CDP Consultant to join our team of data heroes. You will deliver complete digital measurement and analysis. You are an experienced data expert with a record of delivering data-driven and persona-based approaches to digital marketing & sales. You are someone who enjoys delivering complex solutions using the latest technologies and a great team player able to work in our international team. You will report to our Digital Analytics and CDP Manager.

What you will do

• Digital Analysis: design, configuration and deployment of digital tracking/measurement capabilities using standard tools like Google Analytics / GTM / Data Studio / Big Query / Adobe Analytics in challenging environments with focus and experience on Google Analytics 4.
• Show deep technical knowledge and experience of server-side tracking, Firebase and GA4 inner workings and caveats.
• Keep up with analytics trends and ability to convert the trends into reality.
• Leading a project from technical and consultant perspective with focus on communication skills to consult internal stakeholders.
• Marketing Efficiency Reporting: You will convert digitally measured action into a marketing report to establish an analytics-driven approach to marketing optimization & increasing conversions. You will also bring your digital analytics sensibility into ad-hoc analysis, findings and recommendations to support marketing & sales teams in their effort (A/B testing & UX, Paid media, CDP/DMP)
• Data Protection: You will be the interface for GDPR and Data protection topics for Digital Measurement.

• Fluent English
• 2-3 years of digital (web/mobile) analytics experience. Complete skills in Google or Adobe Analytics measurement plan building (from business requests to detailed programming specifications), development and deployments with global instances, including web and mobile.
• Understanding of digital marketing: hands-on industry experience with SEO, PPC, social media, campaign tagging and conventions
• Knowledge of advertising solutions like Google (Ads, Display & Video 360, Search, …), Facebook Ads, Floodlight, TheTradeDesk ...
• Experience with Analytics data quality process (HubScan, Observepoint)
• Databases and data manipulation using SQL, relational databases and Excel
• Experience with frontend technologies (HTML, Javascript)
• Understanding of client's customer life cycle, customer data touchpoints and business processes to collect, analyze and activate this data for purposes such as marketing, sales, customer service...
• Strong analytical and complex problem-solving skills
• Strong team collaboration and organizational skills

Preferred Skills

• Experience with GA4 and GTM in large and complex environments.
• Advantage: Experience with Marketing/CMS cloud technologies such as Salesforce (Marketing Cloud, Datorama, DMP, CRM), Adobe (AEM, Analytics), Google (BigQuery) or WordPress/Shopify
• Knowledge of other reporting and data visualization tools like Google Data Studio, Tableau and PowerBI/Excel

Why you should work with us?

• We are cooperating with an all types and sizes of clients from all around the world which allows us to provide a very diverse portfolio of projects and technologies to choose from to our people.
• You will be part of a startup-minded branch of a company with a strong and stable background.
• Your contributions will have a distinct impact on our clients

With us, you will become part of:

• An international team, where you can gain new/relevant experience.
• A dynamic environment where you will never happen to fall into a routine work.
• Career path growth astounding – client grows, our team grow, you grow!
• Start-up agile atmosphere.
• Friendly international team of creative minds.

And we offer even more!

🏥 Premium package private health insurance (for you, your spouse and children), insured sum of 100.000 EUR/year.

⏰ Flexible working hours and hybrid way of working (work from home and/or work from office)

👩 ⚕️100% paid sick leaves for a period not exceeding 30 calendar days

🎯 Fully covered certifications for technical roles in Salesforce, Adobe, Microsoft etc

🎓 Full access to Dentsu Academy, LinkedIn Learning, on-site learning sessions

🏝 25 days of vacation + 3 wellness days + 2 volunteer days

🎁 House of Benefit allowance

🍹 Team events: company parties, after hours gatherings, board games and team buildings

🥪 Snacks, fruits, and sweets in the office

🏀Fit Pass special offer for you and your partner/children

☀Rooftop lounge with an amazing view on whole Belgrade

🌇Office in the heart of Belgrade city centre

🏓Table tennis top, video games, karaoke set

💸 Referral bonus program

Merkle do not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience.

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