GCC_Analytics - Senior Consultant (Target) - Insights & Analytics

  • Full-time

Company Description

About Merkle

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. For more information, contact Merkle at
1-877-9-Merkle or visit www.merkle.com.

Job Description

Responsibilities
o Act as a Development lead point of contact for Digital Marketing Business Consultants
and manage technical delivery for Adobe’s clients across businesses and domains
o Primary responsibility is to develop Adobe Test & Target Campaigns for Site Optimization.
This involves understanding business requirement, evaluating technical feasibility, offer
coding, campaign creation, metrics and segments set-up and quality check & approvals. Responsibility also includes UI development for client websites.
o Work with Digital Marketing Business Consultants and recommend Technical best
practices for optimizing client’s digital assets across devices (Laptop, Tablets, Mobile,
RWD, etc.)
o Drive standardization of coding methodology used by entire team, Create and/or
Leverage strong processes and templates to deliver better quality and timely delivery
o Work with multiple Business consultants to prioritize work based on business emergency
and communicate appropriate feasible timelines of delivery
o Build technical/business relationships with Adobe Consultants maintaining the highest
level of professionalism
o Work and collaborate with Adobe internal teams and client partner relationships
o Mentor and Coach other existing team members and new people who join the team
o Work closely with the Quality Assurance team to ensure professional delivery of technical
implementations
o Experience presenting in front of groups
o Extensive knowledge of Microsoft Office
o Bachelor’s/Master’s degree with equivalent work experience

Qualifications

Requirements:
o Self-starter - Organized and highly motivated
o Fast learner, ability to learn new technologies/languages
o JavaScript, jQuery, Ajax, CSS/HTML, Web services/APIs, browser compatibility issues and
solutions
o Familiar with UI/UX and Mobile
o Familiar with current W3C recommendations and their availability in common browsers
o Familiar with dynamic web development, personalization, web analytics, website
optimization is a plus
o Experience with XML and DOM related technologies is a plus
o Experience leading small team-members in formal or informal capacity
o Experience in creating and/or implementing new processes, process improvement
initiatives, standardization initiatives would be a plus
o Knowledge of DOM manipulation and page load events a plus
o Project Management skills a plus
o Ability to develop creative solutions to problems

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