Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. For more information, contact Merkle at
1-877-9-Merkle or visit www.merkle.com.

Job Description

Senior Analyst technical vision for web analytics implementation, testing and reporting.

Develop and manage the solution design & documentation that outlines client business requirements, and use cases across web properties and mobile applications

Create, manage, and enforce specified digital analytics tagging standards to ensure robust and consistent data is captured for analysis

Develop custom JavaScript for tracking & manipulating data from JavaScript objects, HTML markup, URLs, and Cookies

Implement new analytics tags and strategically migrate old tag framework of GTM into the newly architected tagging framework of Google Tag Manager

Collaborate with client-side development teams to ensure proper implementation of data layer/code

Test and validate the tracking using various debugging tools

Deploy and manage 3rd party tags & marketing automation platforms.

Qualifications

Experience between 3.5 to 5.5 years 

·Work with clients to define their measurement strategies and drive data maturity and activation

· Liaise with client developers to implement on-site data layers that support our data collection activities

·Implement measurement strategies using tag management tools such as Google Tag Manager, Tealium and Adobe Launch

·Support A/B testing build work using customer experience optimization tools such as Optimizely, Optimize and VWO

·Nurture client relationships and become a trusted extension of their business through ongoing communication

·Present project outcomes and proposing new work and technologies that will add value to their business

· Stay current on industry insights and innovation to improve internal techniques, processes, documentation and quality assurance

· Coach and help more junior members of the team, with line management responsibility for up to 4 people if desired (capacity/resource planning, development plans, performance reviews, coaching etc.)

· Lead multi-functional delivery teams, providing motivation and support to ensure project objectives are met/exceeded (often across multiple concurrent projects)

·Work autonomously and as a team, with time management a critical attribute.