Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. For more information, contact Merkle at
1-877-9-Merkle or visit www.merkle.com.

Key Responsibilities 
The Digital Analytics role provides analysis that informs and improves the effectiveness of the planning, execution and optimization of marketing strategy. You will tie the optimization metrics to the strategic intent of campaigns and the underlying business objectives. 

 
The Analytics team works closely with the Marketing, Digital Platform, Data Management and Solution teams across DAN and Merkle’s offices in the US and/or in APAC. Together, these teams work collaboratively to plan, execute, measure, and optimize advertising initiatives for our clients. We’re looking for an analytical and digital-savvy problem solver to help launch, troubleshoot, and measure client campaigns across multiple industry leading ad platforms, all while improving existing processes through initiatives of automation, documentation, and scale. The ideal candidate is curious and tenacious in solving problems, as well as an expert communicator – comfortable translating complex details to audiences of different technical knowledge. 

 
• Support campaign strategy and planning with audience insights analysis, sizing and research using both traditional research tools and digital related data tools across multiple devices and media channels 
• Leverage solutions and tools to provide recommendations on driving client’s campaigns and objectives 
• Develop proficiency in programming (R, SAS, SQL, Python) to operate independently on assigned tasks 
• Manage campaign timelines and deliverables across internal and external teams 
• Partner with Merkle and other DAN agencies’ teams to help drive services and delivery at scale 
• Document best practices and seek out opportunities to improve existing processes 

Qualifications 

What This Position Requires 
• 6-8 years’ working experience in quantitative analysis related to digital marketing, 2-3 in people management 
• Working experience with Python or R, as well as web analytics and media analytics is required 
• Ability to navigate search and media platforms (DoubleClick, AdWords, AOP, etc.) 
• Knowledge of Programmatic Advertising leveraging data from Ad server, DSP, DMP 
• Understand the media ads tracking principle as well as the cross platform data integration technology 
• Good communication skills. Strong English speaking and writing skills 
• Experience in 1-2 among Forecasting, Market Mix Modelling, Regression, Segmentation etc.  
• Bachelor’s degree or above in Mathematics, Statistics, Marketing, Economics, or Engineering required 
• Strong work ethic and drive to learn as much as possible within the digital marketing space 

Skills – 

• SQL  

• R/Python/SAS  

• Analytics skills 

• Data Viz. tools like Tableau, Datorama, Power BI, Lookerstudio 

• Digital Data 

• People Management, Communication, Presentation Skills 

• Web Analytics