About Merkle

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. 

• Support the effort of evaluating business goals and objectives from multiple business teams and develop tracking/tagging strategies to allow individuals and teams to measure success
• Work with the Client Lead to provide clients and/or their agencies consulting on projects requiring web analytics platform selection, implementation, and platform remediation
• Serve as the principal lead to install, configure & debug Google Analytics implementation with organizational best practices
• Able to lead a team with site tag implementation, custom rules development and leverage data layer elements for analysis through best-in class Tag Management Solution platforms such as Google Tag Manager, Adobe Launch, or Tealium
• Serve as the lead on the development of implementation documentation for client developers that details page code requirements and data layer details to support stated business analysis needs.
• Perform or provide oversight of quality assurance tests on tracking implementations
• Provide best practices consulting services to clients in solving their Web analytics platform strategy and technical needs.
• Partner with multiple business units within the client’s organization as well as outside the company to ensure that best practices in metrics and decision making are being exposed to the client management and core website decision makers.
• Conduct platform training and knowledge sharing in web analytics for clients and the project team as needed
• Experience with deploying and testing analytics tools in mobile apps for iOS and Android devices, especially using the Firebase SDK

• Experience with development environments, tools and processes for building iOS or Android apps, including Xcode and Android Studio.
• Experience with Swift, Objective-C, Kotlin or Java programming languages in the context of mobile applications
• Knowledge of other web analytics services Adobe Marketing Cloud, can be plus
• Google Analytics Individual Qualification OR Adobe Certified Expert: Implementation
• Strong experience in advance implementation of Google analytics 4 & Google tag manager (Exposure to other TMS is optional Adobe Launch or Tealium iQ)
• Minimum 4 years on-the-job experience implementing web analytics tools such as Google Analytics or Adobe Analytics
• Minimum 2 years experience with web development
• Strong understanding of HTML and web protocols
• Strong JavaScript skills
• Comfortable presenting findings and providing training on analytics tool usage
• Strong English communication skills (written and verbal)
• Experience with tag auditing tools such as Fiddler, Charles, DataTrue, WASP, etc.

Work timings : 3:00 PM to 12:00 AM IST