MKTG S+E is a global integrated agency that harnesses the power of sports and entertainment to impact human behavior through meaningful marketing solutions and experiences. Our key differentiator is "knowing people better than anyone else" and using deep consumer insights to establish powerful connections between sports properties and brands. Across strategy, measurement, content, hospitality, and events, we connect the sports and entertainment industry and companies around the world to deliver meaningful marketing solutions and experiences that are truly differentiated. The experiences that we create engage customers, build memorable brands, and deliver value. MKTG S+E is a part of the broader dentsu Sports International network.

MKTG Sports + Entertainment is looking for a strategic and creative Director, Sponsorship Consulting to partner with our roster of Fortune 500 clients and serve as an internal expert in the golf sponsorship ecosystem. You will report into the Vice President or Senior Vice President. You will lead partnership strategy, activation, rightsholder management, and measurement. This hybrid opportunity (2-3 days in office) will help set the strategic direction and implement marketing programs for some of the biggest sponsors in golf (and other major sports). The Director can sit in one of our 4 office locations (Charlotte, NC, New York, NY, Norwalk, CT and Cincinnati, OH).

About You

You have vast knowledge of the golf sponsorship landscape – including property rightsholders, media entities and athletes. You have a natural curiosity for all things golf and stay up to date with current trends within the sport. You enjoy working with clients and partnering with multiple partners to implement branded activation programs.

Key Responsibilities

• Provide ongoing and proactive strategic counsel to help clients identify and maximize potential opportunities in the golf space and the broader sports and entertainment landscape
• Provide internal expertise and external expertise as one of our in-houses "golf experts"
• Lead junior teams to ensure activation and meet client goals
• Regular communication and collaboration with clients, rightsholders and other client roster agencies. Develop integrated strategic solutions to client challenges
• Collaborate with sanctioning bodies and rightsholders to help develop outstanding marketing partnerships and measurement KPIs
• Write and develop POV documents to client-ready status
• Maintain oversight of activation programming including annual and per-event budgets – manage costs and ensure adherence to both client and internal guidelines
• Lead annual activation plan development process for 2-3 clients – collaborate with senior leadership on holistic partnership strategies and frameworks
• Moderate travel is required

• At least 8+ years of required experience creating high-level sponsorship concepts and presenting to senior client leaders
• Experience with the golf marketing ecosystem and experience working on high-profile sponsorship programs involving properties such as the PGA TOUR, PGA of America and U.S. Golf Association
• Experience managing sponsorship programs with other major (non-golf) sports & entertainment properties
• Knowledge of and experience with the full marketing/activation mix – social media, content marketing, influencers, experiential, media and marketing promotions
• Prior sponsorship consulting and client management experience at an agency or brand
• BA/BS in Marketing related field

The anticipated base salary range for this position is $76,000-$105,000. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. The company's incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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