Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its expertise in data, technology, and analytics enables it to gain insights into consumer behavior, driving hyper-personalized marketing strategies. Merkle's consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions capabilities combine to drive improved marketing results and a competitive edge. With over 14,000 employees, Merkle is headquartered in Columbia, Maryland, with more than 50 additional offices worldwide. Its innovative solutions enable brands to build meaningful customer relationships and enhanced customer experience.

As a Campaign Delivery/Tech Lead, you will be responsible for creating and maintaining customer journeys as part of our marketing automation programs. This includes journey design and configuration, audience segmentation and data interrogation. Your job will be to scope, estimate & implement as per defined project scope and architecture. This involves studying the concept, strategy and vision for the project, including architectural schemes, features, functionality & building user scenarios, data models, information structure, workflows as well as working out technical specifications and test methods. You will also be creating implementation plans and estimates for new and existing clients.

Key Responsibilities:

• 7+ years of demonstrated experience working as part of large Information Technology (IT) teams partnering with clients/business groups to support complex Marketing campaign data environment.
• Experience in building solutions for organization’s marketing campaign with proper analysis; designing, development and administration.
• Proficiency with administration and development of Unica Campaign software modules (Campaign, Marketing Operations, MARS etc).
• Experience with Unica Interact and its configurations.
• Able to troubleshoot the various technical/functional issues related to Unica.
• Create, apply & assist team with marketing automation best practices & guidelines.
• Strong hands-on SQL development and analytical skills with UNICA Triggers and Flowcharts Development. Experience in writing SQL or debugging database queries
• SQL (must have- any SQL),Teradata (nice to have) & Data analysis (nice to have).
• Leverages knowledge of database marketing tools and principles to develop methods for process automation, process governance, and capabilities improvements.
• Works with Marketing stakeholders to implement process & architecture improvements and changes.
• Brings an innovation mindset to enhance overall design & performance.
• Effectively collaborates with the internal team including marketing, analytics, product management, delivery channels, risk and compliance Ability to interact with and communicate effectively with management.
• Must be able to manage multiple tasks simultaneously and work with cross-functional teams in a dynamic, fast-paced environment.
• Good analytical skills, quick learner, team player.
• Act as a mentor for Junior Developers and offshore teams.
• Excellent communication skills and knowledge of Agile methodology

• Bachelor’s or Master Degree in Computer Science with >= 7 years of IT experience
• Relevant Unica Experience >= 4 yrs
• Strong understanding of relational database design and application
• Understanding of best practices, framework, and design principals in at least 2 of the following areas:
  • SQL / PL –SQL
  • UNIX / LINUX