Email Developer
- Full-time
Company Description
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
Job Description
The Senior Email Developer consults on, codes, and troubleshoots HTML email messages and related content to support the digital marketing programs of our clients.
Responsibilities:
- Develop complex and customized HTML email code that follows industry best practices and brand guidelines, and matches the original creative design. Additional code-related responsibilities include:
- Consult on technical capabilities and considerations
- Perform quality checks and peer reviews
- Scripting for dynamic content, personalization, and segmentation
- Manage HTML content and related assets within clients' email platforms
- Work with email account production managers to coordinate campaign assets
- Display skills to address and solve technical problems that arise
- Keep up with industry standards, innovations, and new best practices in email marketing
- Maintain basic knowledge of data as it relates to HTML code, to help troubleshoot important list errors
- Provide career mentoring for junior email developers
- Be a point of escalation for junior email developers on the team
- Support Lead Developers and other internal team leaders to manage escalations and resolve issues
- Prioritize quality and accuracy in everything you do
- Follow standard operating procedures and client checklists
- Use self-auditing processes and techniques
- Intermediate to advanced knowledge of HTML and CSS
- Experience in responsive design is required
- Experience with email platform limitations and code fixes/hacks to resolve (e.g., SFMC, Adobe Campaign, Oracle Responsys)
- Experience with platform-specific scripting languages like JavaScript or Ampscript
- Train others on the technical aspects of email development
- Conceptualize and communicate technical concepts to both technical and non-technical audiences
- Connect with internal and external teams to increase trust and value for our clients
- Manage production-related administrative tasks as assigned
Job Expectations:
- Change and update existing email templates to adjust for latest industry trends and techniques
- Develop internal email best practices guides and HTML repositories
Qualifications
- Three to five years of experience in front-end development or email marketing in a professional environment
- Bachelor's degree in computer science or comparable technical field, or professional experience that shows comparable technical abilities required
- Experience building error-free email campaigns, including responsive HTML emails
- Experience with web languages and development tools such as HTML, CSS, Photoshop, Dreamweaver, and Bootstrap
- Experience as a coach, mentor, or people manager in a professional environment
- Experience working in Salesforce Marketing Cloud (SFMC) preferred. Other ESP experience (e.g., Adobe Campaign, Oracle Responsys, Oracle Eloqua) a plus
Additional Information
The anticipated base salary range for this position is $68,000-$80,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com. #LI-AG1
About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.