Media Analytics - Lead Analyst
- Full-time
Company Description
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
Job Description
Highly qualified analytics professional with professional experience optimizing multiple digital marketing channels as well as leading projects/associates to greatness. The Senior Associate is focused on supporting analytics of our Digital Media business (PPC/SEO, Display, Paid Social). The position will be providing analytic direction on strategic clients and helping improve our clients’ digital marketing programs. The Senior Associate will serve as a primary point of contact between many of our clients and stakeholders around managing and enhancing our clients' digital measurement. They will also be part of a growing multifaceted analytics team that develops advanced analytic solutions for top companies across industries.
Key Responsibilities:
- Architect solutions & provide recommendations that drive results on client campaigns & objectives.
- Develop custom performance reporting and analyses across multiple channels/clients.
- Project manage the coding of models in SQL/Hadoop-Hive and R/Python.
- Work with various internal stakeholders to ensure projects are completed in a timely manner.
- Quickly understand multiple data sources and develop methodology for joining data that will add value.
- Manage a team of associates spanning multiple clients ensuring that objectives are being met.
Qualifications
- Bachelor’s degree in Statistics, Economics or related field required; advanced degree preferred
- 2 - 5 years of experience
- Working knowledge of data & modeling tools such as SQL, Python, R, AWS, GCP, Azure, and BI and visualization tools, such as Tableau Demonstrated proficiency in multiple digital marketing channels
- Understanding of relational databases and familiarity with data processing
- Experience with high-level scripting languages
- Knowledge of Media Platforms and 3rd Party Tools (Google Search Ads 360, Campaign Manager 360, DV360, MediaMath, Bing Ads, ExactTarget, Hitwise, BrightEdge, Facebook, Trade Desk, etc.)
- Excellent written and oral presentation skills
- Strong problem solving and consulting skills
Additional Information
The anticipated salary range for this position is $78,000-$126,500. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. We offer a range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit Dentsu Benefits Plus.
#LI-MZ1
About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
By clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy apply