About Dentsu India:

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients every day to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2018 net revenue of $846million.

Learn more at:

https://www.dentsu.com/

https://www.dentsu.com/careers

https://www.merkle.com

Responsibilities:

• Stay current with industry trends, best practices, and emerging technologies in the field of integration solutions and business analysis.
• Possess strong domain knowledge - Digital Analytics (Google Analytics, Adobe Analytics App Analytics (Firebase/AppsFlyer/Branch/Adjust), DMP, Adobe Target
• Should be able to build Web Analytics KPIs, Technical Requirements, and set up different analytics tools (Adobe Analytics, Adobe Launch, GTM) for different business partners.
• Contribute to building effective process management, mentoring teammates, reducing product & execution inefficiencies 
• Be responsible for day-to-day Analytics operations and performance of client accounts, requiring interaction with both internal and external stakeholders. 
• Own, manage, and grow digital analytics strategies for clients. 
• Be responsible for all regular and ad hoc reporting and analysis of digital activity providing crucial insights, and effectively communicating this to the client.
• Provide deep, extensive analysis and insight using quantitative and qualitative analysis tools to analyze and understand visitor traffic sources, user behavior, flow, and conversion drivers as well as inform teams on how to improve the multichannel experience through heatmaps, session recordings, and voice of customers.
• Stay in touch with market needs and industry trends to identify pain points and gaps 
• Be responsible for Team Growth and planning personal development programs for subordinates.
• Be responsible for Quality and timely deliverables for client's requests.

Must have skills:

• Minimum of 1-2 years of experience as a Business Analyst, with a focus on capturing requirements.
• Proficient with Adobe Suite tools and MS Office tools (especially Excel, PowerPoint)
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong written and verbal communication skills, with the ability to effectively communicate complex concepts to both technical and non-technical stakeholders.
• Should possess excellent Analytical skills.
• Self-motivated and should be an active learner.
• Excellent communication & analytical skills desired
• Ability to manage and prioritize multiple, concurrent tasks while meeting aggressive deadlines in a fast-paced environment with optimism

All your information will be kept confidential according to EEO guidelines.