Merkle is a global performance marketing agency with a 32-year track record of helping the best brands in the world create personalised experiences at every stage of the customer life cycle. Some of their esteemed brand relationships include Citibank, EmblemHealth, Dell, AARP, AT&T, Target, L’Oréal, Universal Orlando Resorts and the American Cancer Society.

Job Description:

The Senior Loyalty Experience Strategy Director will lead in designing next generation, interactive loyalty that allow our clients to build enduring relationships with their most valued consumers. By combining marketing expertise, business analysis, you will set the strategic direction and program definition for clients including leading global brands – such as ACUVUE, Burger King, and additional clients. You will work collaboratively across team of strategy colleagues and team members in delivering comprehensive consulting engagements across dynamic portfolio of clients.

You will join an experienced and growing team that uniquely combines the strategic skills of a consulting firm with the creative flair of a marketing agency. We are passionate about delivering great work that is actionable and valuable to clients and you will help drive our continued growth and leadership in the market.

Responsibilities:

·        Lead consulting engagement delivery across important clients across phases including discovery, strategy, program design, user experience, business case, and road-mapping

·        Use your experience across disciplines of loyalty marketing, retention marketing, customer engagement, customer experience, customer strategy, and CRM to deliver client value

·        Focus on defining strategies that create moments of engagement across the customer lifecycle that create sustainable, emotional connections between the consumer and brand

·        Use data and analytics to inform program opportunity, define the business case, and outline success measures

·        Create strong internal partnership with team members – building collaboration that spans the disciplines of creative, technology, data insights, and account management

·        Develop client relationships and establish influence with important client decisions makers

·        Build expertise across the loyalty domain - include trends, best practices, and thought leadership

Qualifications:

·        10+ years of experience in a strategic role at a management consulting firm, strategic marketing agency, or in marketing strategy / customer strategy leadership for a Fortune 500 company.

·        Demonstrated experience in a combination of the following disciplines: loyalty marketing, retention strategy, customer experience management, customer engagement, customer strategy, and CRM

·        Find and summarize insights to provide comprehensive analysis and relevant recommendations for impactful client-facing deliverables

·        Accomplished in combining creativity and critical analysis to storyline recommendations to marketing leaders - and create compelling presentations with a strong narrative to engage senior clients

·        Demonstrated analytical approach – with strong quantitative skill set to find data-driven recommendations, inform the financial business case, and evaluate program performance

·        Collaborative - combining the toolset and presence to lead both engagement team and clients alike

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

The anticipated salary range for this position is $136,000-$219,650 / year.

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.  A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/  

#LI-CP1 #LI-Remote

About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.