Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC.

One of our New York City based Merkle Teams is looking to add a Media Planning Manager to their team. This is a hybrid role where you will sit onsite 2x a week.

As a Media Planning Manager, you will be a leader overseeing a major account and managing at least one direct report serving as the daily leader on a line of business team. You will ensure that our clients’ needs are met and oversee the media team with campaign planning, optimization strategies, and campaign performance success for a global account. 

You will provide consultative strategic direction to the media teams and identify appropriate programs to meet client needs. Furthermore, you will work with internal tools and staff to analyze campaign delivery and optimize performance on an ongoing basis quantitatively and qualitatively. You will attend client meetings, write/present media plans to clients, and identify up-sell opportunities. You will report into a Director of Media. 

Responsibilities: 

• Manage custom deal partnerships for a global account 
• Manage the media teams, serve as a mentor, and provide guidance 
• Manage all facets of campaign execution by overseeing account management and media teams 
• Manage and review all client-facing deliverables 
• Stay up to date with latest trends and identify areas of development within emerging markets 
• Oversee campaign planning, optimization strategies, and campaign performance success for a set of top tier client relationships 
• Oversee the development of RFPs, the final buy recommendation, buy summaries, and campaign measurements 
• Promote positive working relationships within the department, the company, and the vendor community 
• Provide consultative strategic direction to your accounts and identifying appropriate programs to meet client needs

Qualifications 

• Bachelor's Degree
• 2+ years in digital media campaign management & planning, with an emphasis on managing direct buys, custom deal partnerships and collaborating on biddable media execution in a large agency setting
• Experience with brand and content programs 
• Programmatic, paid social (LinkedIn), and paid search channel knowledge          
• Experience with MediaOcean and DCM required                                                     
• Have experience with research resources such as Kantar, MRI, @Plan, Nielsen/NetRatings, AdRelevance, and other research/planning tools              
• Experience in data management and visualization dashboards such as Datorama or Tableau  

What you get:

• Generous paid holiday schedule
• Opportunity to get experience with a variety of leading brands
• Comprehensive healthcare plans
• 401(k) with employer match
• Flexible time-off
• 16 weeks paid parental leave

The anticipated salary range for this position is $78,000-$126,500. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

About dentsu

Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.