About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. In the media space this is delivered through three global leadership brands - Carat, dentsu X and iProspect.

As part of the role, you will need to have ability to determine where, when and how often advertising should run, in order to maximize performance and ROI. Determining the best combination of media, using tools & data to effectively reach the target audience(s) and achieve the clients’ objectives.

• Definition of the Digital Marketing strategy: identification of objectives, the definition of audiences, identification of channels and buying types, initial investment split, definition of KPIs (global and per channel), definition of value propositions, creative contexts and design of the strategic approach.
• Presentations: the ability to build narratives based on hard data, oriented to problem-solving (good oral expression skills will be valued).
• Client Management: managing the relationship with different teams and clients (national and international) and defining priorities.
• Validation of tracking needs and setup of campaign and domain parameterization.
• Design of format plan, creative guidance (value propositions + creative contexts), validation of requirements and approval of creative formats.
• Setup, implementation and structuring of campaigns on the different platforms: Google Ads (Paid Search, PMax, GDN, Discovery, Youtube), Paid Social, Display, Affiliation and other existing biddable platforms.
• Monitoring / Optimisation of Digital Marketing campaigns taking into account the defined KPIs and management of automated rules.
• Periodic reporting of the results generated by Digital Marketing actions with quantitative and qualitative data analysis: identification of insights that allow campaign efficiency improvement + insights that support more transversal business/communication decisions.
• Dashboard creation and optimization with data aggregation from different sources (extraction, processing and presentation).
• Ability to frame the digital strategy and the conclusions of the digital report in an integrated communication strategy, which may include additional offline media activity.
• Responsible for challenging projects for different national and global brands, with specific business objectives and needs.
• Opportunity to work in a multifaceted team with proven experience in the different branches of digital marketing and the opportunity to work integrated with other units of the Dentsu group (Dentsu Creative and Merkle).

• Minimum of 3 years of experience in implementing, monitoring, optimizing and reporting paid media campaigns (Search and Social Media platforms).
• Proven experience in using paid media tools related to Digital Marketing activity (e.g. Meta Business Manager, Google Ads, SA360, Microsoft Office Excel, Microsoft PowerPoint, etc.)
• Portuguese level: native or proficiency,
• Understanding and focus on clients' business/communication strategy and clear understanding of setting and monitoring KPIs (Brand Awareness, Consideration and Conversion). 
• Farsightedness in diagnosing the multi-sector market and ability to identify opportunities and barriers to accelerate clients' business growth in the short, medium and long term (all-funnel perspective). 
• Critical sense, discipline, organization skills and ability to meet deadlines, proactivity and team spirit. 
• Degree in Management and/or Marketing preferred.

We do not sponsor work visa.  

For those who don’t have Portuguese documents (NIF and NISS), we suggest you to search for more information at local country Social Security entities, as well as on SEF (Serviços Estrangeiros e Fronteiras), for possible roles in Merkle Portugal. 

Benefits & Perks: 

• Agile work environment
• 22 days of holidays + 3 wellness days
• Birthday day off
• Healthcare insurance for you

Inclusion & Diversity 

We value the strength diversity brings to our business and are working hard to build a more inclusive workplace through partnerships with Stonewall, Business Disability Forum and Business in the Community’s race and gender equality campaigns. We are happy to discuss all flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. 

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.