Part of Dentsu International, Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of Modern Creativity. 9,000 experts across the globe work together to deliver ideas that Create Culture, Shape Society and Invent the Future. Dentsu Creative was launched in June 2022 to address a client need for simplicity and is Dentsu International’s sole creative network.

We are looking for a Senior Data Analyst to develop reporting, analytics, and insights for multiple key agency clients.

Your focus will be in the development of insights and reporting products, including reports, dashboards, and frameworks, for web-based and IRL user experiences.

Your contribution will enable a better understanding of our client’s business, and power our strategy, messaging, content creation, and optimization. You will help drive our clients' business goals by developing insights and recommendations based on performance.

Key Accountabilities

Data Analytics and Modeling

· Identifies, extracts, aggregates, and synthesizes data in a variety of structured and unstructured formats using appropriate languages (SQL/Python/R etc.) to run analyses and build reports.

· Serve as a statistics expert across a range of R&D disciplines to define and execute analytics and modeling approaches.

· Take ownership of the quality and defensibility of statistical analyses, models, and interpretation.

· Collect and analyze web data using various tools and platforms such as Google Analytics, Adobe Analytics, or other relevant analytics platforms.

· Identify trends and patterns in data to uncover insights that can inform marketing strategies and campaign optimizations.

· Collaborate with marketing teams to define key performance indicators (KPIs) and establish measurable goals for program performance.

· Conduct A/B testing and multivariate testing to evaluate the impact of different marketing initiatives on website performance and user experience.

· Identify opportunities for website optimization and provide recommendations to improve user experience and increase performance.

· Identify and troubleshoot tracking issues or discrepancies in analytics data to ensure reliable and consistent reporting.

Data Storytelling and Visualization

· Generate regular reports and dashboards to communicate analytics findings to stakeholders, including marketing managers and executives.

· Develop and maintain data visualization tools or dashboards to provide real-time insights and enhance data accessibility for the marketing team.

· Bring outstanding analytical storytelling and thinking to engagements with both agency clients and internal teams

Team Collaboration

· Act as a liaison with strategists to interpret learnings and action items stemming from performance data.

· Collaborate with web developers and IT teams to ensure accurate implementation and tracking of web analytics tools and tags.

· Collaborate with client's internal analytics team, interface with the rest of Analytics Department team, and the overall Dentsu Creative analytics organization.

· 3+ years prior experience in data analytics. Agency experience preferred.

· Bachelor’s Degree in computer (sciences) or quantitative field (math, statistics), business (economics, marketing), communications, marketing, business, journalism, arts, and sciences (history, anthropology/sociology, psychology).

· Experience programming in SQL and Python or R for the purposes of developing advanced analytical solutions, visualizations, reports, and presentations

· Experience with statistical analysis such as generalized linear models, regression models, multivariate analysis etc.

· Experience using measurement to drive business decisions

· Experience managing analytics platforms and tools.

· Proficient in Google Analytics. Knowledge about Adobe Analytics is a plus.

The anticipated base salary range for this position is $78,000 - $126,500. Salary is based on a range of factors including relevant experience, knowledge, skills, other job-related qualifications, and geography. Additionally, this position is eligible for discretionary incentive compensation. Our incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information about dentsu benefits, please visit dentsubenefitsplus.com  

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done to ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. #LI-MF1

About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.