Associate Director, Planning

  • Full-time

Company Description

We deliver growth through fully integrated solutions and are powered by dentsu group’s best-in-class media, data, technology and content capability. Across the world we work hand in hand with our clients’ other agencies, and tap into our vast landscape of innovators, from tech giants to upstart startups.

Job Description

The Associate Media Director, Integrated Media role is a leadership role as well as a managerial one. The Associate Media Director sets the working style for the group, leads the strategic direction, and is tasked with being a marketing partner for the clients. The expectation of the Associate Media Director is to be an expert on the clients’ business and a leader on the day-to-day business and within the agency. The Associate Media Director is responsible for demonstrating a strong working knowledge of the media space and available media research. This individual is responsible for identifying business opportunities and solutions on a regular basis. The Associate Media Director sets the tone for how the account is managed by assuring focus on key client objectives and delivering appropriate resources while maintaining profitability.

Media Planning and Execution:

  •  Accountable for media plan output timeliness, accuracy, and overall excellence
  •  Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations
  • Work closely with activation department leads to outline appropriate processes and timelines to ensure flawless execution
  • Comfortable utilizing data for storytelling and familiar with general media analytics and MMM models
  • Understand and adopt new techniques and technologies that are relevant for clients’ media strategies
  • Maintain relationships with media community; continue to develop publisher and higher relationships for exchange of ideas, with a keen eye for minority owned and operated media publishers
  • May participate in the creation and negotiation of yearly client contracts and supplemental proposals and manage account profitability

 Client & Internal Relationships:

  • Build & maintain trusting, collaborative relationships with clients at appropriate levels
  • Manage expectations of clients and deliverables
  • Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
  • Identify opportunities to offer other agency service line offerings to existing clients
  • Grow business opportunities within current clients, where appropriate
  • Participate and present in New Business efforts and presentations, where appropriate
  • Capable of effectively managing up and down the reporting structure
  • Comfortable managing and working with large and complex teams – directly and indirectly with junior talent as well as cross-discipline

 Strategic Thinking & Leadership: 

  • Deep expertise interpreting consumer data and insights and applying them to create unique, audience-first communications and connections plans
  • Provide and/or guide strategic input for all plans internally and externally
  • Provide and discuss industry information on media, markets and related dynamics
  • Demonstrate problem solving and intervention when necessary
  • Understand and analyze the root causes of problems and develop ways to rectify
  • Guide and assist staff to arrive at potential solutions to problems/issues
  • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
  • Train, motivate and develop a media planning group
  • Construct and deliver accurate, honest and timely performance management documents

General:

  • Oversee and contribute to Smartsheet project trackers and present to client on status
    • Set timing expectations with teams and client, and stay abreast of project progress
  • Manage client email communications and delegate to relevant teams
  • QA cross-channel performance reporting and look for deeper aggregate insights
  • Manage Grand Opening and Distressed Market divisions of client business. Develop Grand Opening plans (following playbook) and assess when local offices need marketing intervention for appointment growth

Planning:

  • Create/manage cross-channel flowcharts
  • Leverage R/F tools for cross-channel and TV-specific plans - Ampower, M1 Planner  
  • Lead and delegate competitive pulls from Nielsen, Pathmatics, etc.
  • Build decks for Strategy/Tactical recommendations, wrap reports, and POVs

Billing:

  • Manage client budget tracker and partner with teams to ensure up-to-date information
  • Oversee creation of MAFs by junior team members

Creative:

  • Oversee junior team management of Media Messaging & Activity documentation
    • Ensure all teams implement adjustments in timely fashion and confirm with clients

 

Qualifications

  • Bachelor’s degree or equivalent experience
  • 3 - 4 years of total experience
  • Ideally familiar with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools, Ampower, etc.
  • 2+ years managing junior team members

Additional Information

What you get:

  • Generous paid holiday schedule
  • Opportunity to get experience with a variety of leading brands
  • Comprehensive healthcare plans
  • 401(k) with employer match
  • Flexible time-off
  • 16 weeks paid parental leave

The anticipated salary range for this position is $100,000-$135,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, 
paid time off, and/or other benefits also are available. For more information regarding 
dentsu benefits, please visit www.dentsubenefitsplus.com.

Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

#LI-SP2

About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. 

Privacy Policy