Senior Associate, Paid Search

  • Full-time

Company Description

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Job Description

Open to remote applicants in the US!

The Search Engine Marketing (SEM) team manages biddable media, including SEM/PPC, display/GDN, and remarketing. As an SEM Senior Analyst, you will work closely with SEM Program Managers to ensure campaign and client success.

Responsibilities:

  • Create, implement, track, analyze and optimize paid search campaigns in Google AdWords, Bing Ads, 3rd party SEM platforms and other search engines
  • Conduct recurring weekly and monthly SEM optimization tasks (i.e. keyword expansion, ad testing, negative management, etc.)
  • Provide consistent and effective support to SEM Program Managers on day-to-day management of campaigns and new SEM opportunities
  • Measure and evaluate success of SEM campaigns to inform investment decisions
  • Deliver analysis and insights that help teams optimize SEM programs
  • Provide ongoing and ad hoc analytical support to SEM Program Managers
  • Maintain and create marketing's KPI dashboards
  • Perform regular quality assurance/quality control checks on assigned client campaigns to ensure they are running as contracted

Qualifications

  • 1-2 years of hands-on paid search experience (Google & Bing)
  • Proficiency in Google AdWords Fundamentals, Search Advanced, and Display.
  • Proficiency in Excel (pivot tables & vlookup)
  • Up-to-date with the latest trends and best practices in SEM and performance advertising
  • Experience with 3rd party campaign management platforms like SA360 is a plus

Additional Information

The anticipated salary range for this position is  $45,000-$69,500.  Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.  A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com  

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About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. 

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