We are dentsu International. We innovate the way brands are built. That means we do things differently so they’re better than before. In this way, we make our clients’ most important marketing assets—their brands—win in a changing world.

Amplifi is a media platform that connects and delivers value for all. Value for consumers and society, our people, our partners, our advertisers and dentsu. Our role is to provide best-in-class media buying capability, using our scale to enable innovation and product development with our partners that will deliver real business outcomes for our clients. Amplifi has a deep understanding of the entire media supply chain with expertise in addressable advertising, location-based media, advanced TV and the entertainment industry. For dentsu, media is any form of communication that connects advertisers with consumers. 

We drive real business outcomes for advertisers through leveraged investment. We have world class addressable capabilities delivering end-to-end solutions. We are the market leader in OOH advertising, delivering location-based solutions enabled by technology. We produce, distribute and market premium entertainment content IP for talent, brands and channels globally. We develop value-add products and solutions through innovative partnerships with partners. We take risks and invest our own capital to deliver value for all. 

The Associate Director will work closely with the Chief Trading Officer (NA), President (NA), and the Chief Investment Officer (USA) to deliver and enhance our existing media investment, reporting and business intelligence capabilities across the dentsu Media service line. This role is a core component of Amplifi’s strategy to deliver a best-in-class media buying capability as well as a leading-edge product set. The role will involve collaboration with all dentsu Media business units, particularly Trading (particularly the Manager, Commercial Partnerships & Analytics), Investment, the Media Brands (iProspect, Carat, DentsuX, and MuteSix), and Finance.

The Associate Director will be tasked redesigning our existing processes around forecasting, business case development, and data visualization for key Amplifi datasets – and delivering these outputs on a regular basis. Working closely with the Chief Trading Officer (NA), President (NA), and the Chief Investment Officer (USA), The Associate Director will support the change in processes, schemas, tools and owners that these developments will entail. The Associate Director, Business Intelligence will be the point person within Amplifi where business analysis, intelligence or visualization is required – for example, new product modelling and business cases; media spend reporting (including the dentsu annual media spend reports); trading and media owner spend analyses (including future spend models).

This is an important role in the North American Amplifi community, and while it does not include any direct reports at this stage, collaboration with teams in Canada and the United States – as well as offshore resources – will be necessary to deliver on the role’s requirements. The Associate Director is expected to have a strong working knowledge of the media space and tools, as well as the finance and compliance processes inherent in a media buying business. This role is a step toward greater leadership within the network.

KEY AREAS OF RESPONSIBILITY

Responsibilities include, but are not limited to:

• Develop an optimized billings and media spend forecast process and system, working with senior stakeholders across media agencies (e.g. Client Leaders) and scaled services (e.g. Investment)
• Manage the consolidation of forecast and visualization/analysis of findings on a periodic basis
• Aid Product & Trading teams in developing profitability models for new and existing deals/products
• Preparation of all ad spend forecasts across North America as part of dentsu’s Global ad spend forecasts
• Work closely with key stakeholders in Finance, Investment and Trading to develop on our automation goals
• Develop a suite of dashboards/visualization solutions for key processes/datasets – forecasts, actuals, product profitability analysis, etc.
• Analyzing data and understanding market patterns to generate strategic revenue opportunities
• Works closely with the Manager, Commercial Partnerships & Analytics to optimize intelligence used in the Trading processes
• Act as a trusted bridge between Finance and Investment/Trading teams when optimizing processes and workflows involving reporting, forecasting and actualization
• Employ best practice supply-side management as well as compliance and ethics standards

Client & Internal Relationships:

• Become the ambassador for commercial partnerships, Agyle, Amplifi and any other products within the group
• Ensure that the Trading Team is accurately managing expectations for deliverables
• Ensure that feedback from teams is addressed in partner select and negotiation process
• Thorough understanding of all elements of investment and revenue-generating partnerships and contracts/agreements – and an ability to pass this knowledge on to direct reports and junior members
• Looks to identify opportunities to improve our operations, business insights and intelligence – whether directly relating to role or otherwise
• Serve as a resource for Managers and Assistants, for advice, counsel and mentorship
• Participate and present in New Business efforts and presentations, where appropriate
• Establish strong internal relationships with other service line personnel

Ad Spend Tracking

• Preparation of dentsu ad spend market forecasts at least twice a year as part of dentsu global ad spend report for USA and Canada.   Where available, compare our ad spend forecast to other holding companies and industry groups
• Monthly tracking of dentsu ad spend versus the market across North America. Using SMI as the source prepare detailed insights on channel mix, mix by industry vertical, pricing etc. By market.

Strategic Thinking & Leadership

• Balance, prioritize and properly assign work associated with multiple, concurrent projects

• Provide guidance to team members and nurture/promote team environment
• Sets the standards, tone as well as people and process for the wider Canadian trading team
• Ensure key information is being provided to the team regarding client issues, internal agency issues, changes in account status, etc.
• Is approachable and solution-oriented when presented with problems/issues by staff and team

EXPERIENCE/KNOWLEDGE REQUIRED:

• Bachelor’s Degree
• 7+ years of analytical experience within media environment (sales or agency)

• Strong negotiator and advanced numeracy skills
• Ability to articulate strategic foundation for their development
• Proficient in Dashboard/BI Tools (Tableau, PowerBI)
• Strong attention to detail and standards-based approach to management
• Proven leadership skills and management experience 
• Some programming, or no / low code experience (SQL, Python, R) preferred

Employees from diverse or underrepresented backgrounds encouraged to apply.

The anticipated salary range for this position is $95,000-$120,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related 
qualifications, and geography. A range of medical, dental, vision, 401(k) matching, 
paid time off, and/or other benefits also are available. For more information regarding 
dentsu benefits, please visit www.dentsubenefitsplus.com.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. #LI-GM1

About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.