Senior Social Analyst

  • Full-time

Company Description

Part of Dentsu International, Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of Modern Creativity. Led by Global Chief Creative Officer Fred Levron, 9,000 experts across the globe work seamlessly together to deliver ideas that Create Culture, Shape Society and Invent the Future. Dentsu Creative was launched in June 2022 to address a client need for simplicity and will be Dentsu International’s sole creative network by the end of 2022.

Job Description

We are looking for an analyst to develop reporting, analytics, and insights for multiple brands of a key agency client across social media (mostly organic).

This position will report to our Director of Earned and Social Analytics.

Your contribution will enable a better understanding of our client’s business on social, and power our social strategy, messaging, content creation, and optimization. You will help drive our client’s business goals by developing insights and recommendations based on social performance.

Responsibilities include, but are not limited to:

Participate in the development of social reporting dashboards.

Developing insights and recommendations on a regular basis.

Manage data from social network platforms and 3rd party platforms (e.g., Shareablee).

Create reporting templates, and advance existing templates.

Develop ad hoc, quarterly, mid-year and end of year reports.

Act as a liaison with strategists to interpret learnings and action items stemming from performance data.

Recommend optimizations and learning plans.

Assist in the development of social KPIs and benchmarks.

Develop new client-specific metrics (e.g., alternative to NPS).

Recommend and create social tests (e.g., A/B tests).

Oversee and run media measurement tracking studies for PR and Influencer campaigns, delivering high quality, insightful reports

Bring outstanding analytical storytelling and thinking to engagements with both agency clients and internal teams

Collaborate with client's internal analytics team, interface with the rest of Earned and Social Analytics team, and the overall Dentsu Creative analytics organization.

 

Qualifications

3+ years prior experience in social analytics. Agency experience preferred.

Experience using measurement to drive business decisions

Bachelor’s Degree in communications, marketing, business, journalism, arts, and sciences (history, anthropology/sociology, psychology), business (economics, marketing), computer (sciences) or quantitative field (math, statistics).

Experience managing social analytics platforms and tools.

Deep understanding of social media analytics frameworks and measurement approaches

Rich understanding of data storytelling

Role requires client-facing skills and the ability to write clear and concise presentations for client summarizing data insights, outcomes, and implications in straight-forward and enlightening way for clients

Additional Information

Joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

We are united by four signature strengths:

Boundless Creativity – Kitsune Fox: In Japanese culture – the Kitsune Fox sees the future. We run towards the future, forever asking: what’s next? Our imagination has no limit. Our clients seek us out because we believe there is no problem we cannot solve with the power of modern creativity.

Intelligent Scale - Ryujin Dragon: The Ryujin Dragon controls the ocean and the tides.  We flow the right talent around the right brief in the right moment, wherever it sits in the world. We scale our unique ideas with precision, using intelligent technology to make personal connections with millions around the world.

Obsessive Craft - Orizuru Crane: The Orizuru Crane carries the soul up to paradise. It inspires the most classic and iconic Japanese origami. We elevate the soul of our work with an obsessive focus on craft, nurturing the next-gen craft skills needed to soar in a modern world.

Radical Collaboration - Kohaku Koi: The Koi swim upstream against the tide, united as one. We chart new territory through the power of radical collaboration. We seamlessly connect Creativity, Media and CXM to imagine new solutions at the intersection of craft, data, culture, and innovation.

We believe our work can only resonate in the modern world if the people behind it reflect the modern work. We can only be truly relevant when we create a truly inclusive culture where everyone can thrive. That means – we are tough on the work but gentle with each other. We lead with empathy and are always listening and always learning. We support each other, we cheer for each other, we win together. We celebrate difference as the only way to make the work that makes a difference.

The anticipated base salary range for this position is $78,000 -- $137,500. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. Additionally, this position is eligible for discretionary incentive compensation. The company’s incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com  

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. #R1023756

 

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