Part of dentsu, Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of Modern Creativity. Led by Global Chief Creative Officer Fred Levron, 9,000 experts across the globe work seamlessly together to deliver ideas that Create Culture, Shape Society and Invent the Future. Dentsu Creative was launched in June 2022 to address a client need for simplicity.

dentsu creative is a collective of agencies at the forefront of culture and innovation. Formed in January of 2021, we are one of the most globally awarded teams across the Dentsu network. Composed of dentsuMB, 360i, and Isobar, amongst other notable agencies, we work with clients to provide solutions that meet people at every single point of their brand journey and are committed to upholding a culture of diversity, equity, and inclusivity.

We are champions for meaningful progress, and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

The Director of Experiential Production will be responsible for supporting the VP of Experiential Production in helping to lead internal producers and external suppliers on several simultaneous projects. This position will manage/support key client projects with a ranging scope size, from production brief to implementation. These responsibilities include managing, monitoring, and maintaining the project scope, task timeline, operating budget, required staff/resources, and overall quality of the resulting deliverable.  

The Director of Experiential Production supports external client relationships and is responsible for overall experiential production satisfaction, quality of service provided by the extended production team, partners or vendors delivering on-time, on-budget completion of agency services. The Director of Experiential Production must be able to sustain relationships with clients and serve as the client’s production marketing partner.  This position serves as an internal Experiential Production team leader and will operate production projects independently but also supervise a team of program managers, project coordinators and production specialists responsible for executional excellence in all client activation and/or event activities.   

This position will work with the existing experiential production team to further support an excellence in production performance culture in the department with clear accountabilities and metrics that allow continuous improvement and development.  The role provides complete management of all onsite client project needs and is a hands-on position whenever onsite. The Director of Experiential Production is responsible for executing client deliverables based on a written project-specific scope of work (SOW). This person will also be fully responsible for the project budget, supplier contracts, venue research, staff coordination as well as the collaboration with each client/program lead to manage and track project P&L. 

PRIMARY RESPONSIBILITIES: 

Client Communication and Relationship Building 

• Uses excellent communication skills to build strong client relationships and deliver all elements of program elements with excellence  

• Interfaces at the mid-tier and production executive level, developing and maintaining client relationships; assists in providing long-term perspective for brand and business growth  

• Establishes himself/herself as a trusted strategic production business partner to the client  

• Demonstrates a thorough understanding and a passion for their client’s industry/business 

• Establishes a strong “seat at the table” with the client identifying and seeing through new opportunities 

• Works with the VP of Experiential Production to ensure that programs & projects are staffed appropriately 

• Ensure the use of “best practices” and effective processes across the agency  

• Embodies and reflects agency’s performance-based culture and continues the appropriate leadership tone for team 

• Works effectively with cross-functional teams (e.g., creative, innovation, client leadership) to develop strategic production and tactical programming 

Communication: 

• Develops and maintains appropriate levels of communication with the clients and senior management 

• Ensures that internal communication with immediate team and extended teams (creative, HR, accounting, innovation, vendors, suppliers, partners, etc) are clear, concise, effective and timely 

• Manages team interaction and develops partnerships with key stakeholders in accordance with brand clients and company objectives 

Cross-Functional Leadership  

• Collaborates with agency and in-house resources as well as client teams to develop strategic, creative and effective programs 

• Agency: Account, Strategy & Planning, Digital and Creative  

• Client: Marketing, Sales, Digital and Operations  

• Works with direct reports to effectively fulfill on all aspects of client’s business  

• Actively participates in brainstorming and idea generation sessions and develops actionable operations plan against identified opportunities 

Team Development: 

• In collaboration with the VP of Experiential Production, collaborates on department staff plan; manages the project staff plan to ensure proper balance between client workload and agency financial requirements 

• Identifies talent potential and through mentorship, develops program managers, PA’s and motivates team 

• Accountable for timely, thorough and effective performance review 

Executional Excellence: 

• Ensures execution of all programs at quality levels that consistently exceed client expectations 

• Delivers programs that are on strategy, on time and on budget 

• A consistent, measured leader whenever onsite from install, activation and strike including leadership for all troubleshooting and issue escalations.  

• Responsible for the procurement of permits, civic documents, structural engineering docs, insurance COI’s, flame certs and other applicable documents needed for a successful event 

• Coordination with additional local market experiential producers and team members to ensure smooth activation excellence.  

• Responsible to become knowledgeable of the clients existing asset inventory, inventory management system and related warehouse partners/assets.  

Financial Management: 

• Collaborates with Client Service lead to assist with annual Scope of Work process as well as individual Project Scopes 

• Proactively manages and forecasts budgets and revenue streams 

• Oversees client & program budgets including creating, tracking, billing, reporting, budget reconciliations and client approvals  

• Provides financial input for ROI analyses on past programs and on program elements for future development 

• Directs the management of invoices and receivables in accordance with agency policies 

• Adheres to agency and client financial reporting and contractual processes 

Creative Management: 

• Responsible for production feasibility vetting, line element cost analysis of the project creative as well as supervises all aspects of creative development process from brainstorm, idea generation through complete execution 

• Partners with agencies/ clients to ensure innovative, integrated development of consumer insights, trends and knowledge of "what works" 

Reporting and Analysis: 

• Establishes KPIs and/or other appropriate metrics for every program at outset of planning 

• Supports the program/project review debriefings - analyzes and evaluates individual program results  

• Identifies organic new business opportunities among existing clients, especially as it relates to an integrated approach, and leads appropriate agency approach/response 

• Participates and leads in other agency new business activity when timing and approach is applicable 

• Proven leader with the ability to be calm under event pressure and client deliverables 

• Excellent client presentation skills as well as a natural ability to think quickly on one’s feet.  

• Strong consumer event knowledge and solid understanding of all components to produce a best-in-class experiential event.  

• Superior organization and communication skills (writing, speaking, listening and expertise in Microsoft Office software and Keynote).  The love of spreadsheets is a must.  

• Proven track record of hiring, leading and organizing staff particularly for onsite activations.  

• Exude enthusiasm and passion in the craft of production and on projects both large and small.  

• Possess excellent negotiation skills experience, especially contract negotiations with suppliers and event organizers  

• Ability to develop strong relationships with clients by gaining trust with repeated successful delivery of expectations  

• Aptitude to define solutions that will generate measurable results for the client  

• Demonstrated experience running large scale event engagements for clients  

• Proven track record of managing multiple clients and client programs simultaneously. 

• 5-7 years live events, consumer marketing and/or relevant agency experience 

• BA/BS or equivalent experience; in marketing a plus 

Perks: 

• Great compensation package 

• Comprehensive healthcare plans 

• 401(k) with employer match 

• Flexible time-off 

• 16 weeks paid parental leave 

The anticipated salary range for this position is $83,760 - $121,300. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.  A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/  

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of dentsu group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.