Manager, Planning

  • Full-time

Company Description

Carat is an award-winning media agency with a command of media convergence used to optimize business performance for clients. Named #1 agency in all qualitative measures for 10 out of the last 11 RECMA reports, Carat redefines the level of ambition they have for media through an unparalleled capability to understand real people; their passions, motivations, and behaviors, and uses this knowledge to ultimately deliver immersive media experiences on behalf of clients including General Motors, Microsoft, P&G, Pfizer and Mastercard. 

We are champions for meaningful progress, and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding, and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Carat is an agency of dentsu. 

Job Description

The Manager role is a critical junior/mid-level role with 2 roles reporting to them, and they will report directly into the Senior Director. The Manager works very closely with the Senior Director leading the strategic direction with help from the Strategy & Insights team and is tasked with being a marketing partner for the clients.  The Manager must demonstrate a strong working knowledge of the media space (Traditional and Digital media preferred) and available media research and systems. The Manager helps manage the day to day by assuring focus on key client objectives and communicating appropriate resource needs to meet ongoing client goals and objectives.

Responsibilities:

  • Experience working on one large account (ideally retail)
  • Understanding of all media channels and experience coordinating across multiple media disciplines (SEM, Social, Affiliate, TV, OLV, Programmatic, Partnerships, Print, OOH, Radio etc)
  • Experience with upper funnel media awareness campaigns, mid-funnel and lower funnel campaigns
  • Ability to coordinate with multi-channel teams to design cutting-edge, strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio)
  • Comfort owning and communicating directly with clients on questions/concerns and specific media initiatives
  • Helps evaluate timelines and manage day to day deliverables
  • Experience w/ analyzing competitive landscapes, pulling reports using agency tools and compiling insights
  • Managing a large Media Budget and Flowchart
  • Drive media channel selection and be forward thinking on new opportunities

Qualifications

  • Bachelor’s degree or equivalent experience
  • 2.5 - 4 years of total experience
  • Relevant media planning and buying experience with specific digital focus
  • Ideally familiar with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools, etc.
  • 2+ years managing junior team members

Additional Information

What you get:

  • Generous paid holiday schedule
  • Flexible Working Options—WFH, visit office if that’s your preference
  • Opportunity to get experience with a variety of leading brands
  • Comprehensive healthcare plans
  • 401(k) with employer match
  • Flexible time-off
  • 16 weeks paid parental leave

The anticipated salary range for this position is $51,000 - $80,000. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.  A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/  

About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. 

#LI-SP2

About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. 

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