Senior Associate, Planning

  • Full-time

Company Description

Carat is consistently ranked the #1 media agency in the world with over 12,000 experts in over 100 countries. We deliver an unparalleled capability to unlock real human understanding to connect people and brands by designing powerful and engaging media experiences.

Job Description

The Senior Associate, Planning will steward tactical planning and providing mid-level strategic recommendations to the senior media team and clients. You'll work on a collaborative team supporting a gaming/gambling account.

  • Aid in the creation of client media communication plan objectives and strategies
  • Create media plans, flowcharts, buying guidelines, testing plans and results analysis, budget summaries, plan delivery and competitive reports
  • Coordinate with outside media partners to plan, optimize, and report on managed service media plans
  • Write POVs and evaluate new media types / outlets
  • Support Integrated Media Supervisor in the collection and evaluation of consumer and media usage information
  • Compile reports of competitive market/media information for each brand/category
  • Mentor and oversee the work of Associate, Planning to ensure deliverables are error free
  • Assist Supervisor in advising clients on the best ways to integrate media into their advertising and marketing programs
  • Assist Supervisor in growing business opportunities within current clients
  • Lead client, vendor and internal scaled services meetings
  • Build relationships with internal and external teams


  • 1+ years of communications/media planning experience
  • Knowledge of Media Ocean, MediaTools, Prisma, DCM
  • Experience within media planning tools such as MRI/Scarborough, Kantar, Pathmatics, or Nielsen Ad Intel.
  • Experience with Digital Media Activation
  • Ability to adapt plans due to changes in client goals, priorities or budgets while minimizing impact on project momentum
  • Strong analytical skills, ability to relate media performance/campaign results to client business goals

Additional Information


The anticipated salary range for this position is $51,000 - $80,000. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit from diverse or underrepresented backgrounds encouraged to apply.

About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. 

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