Senior Associate, National Video Investment
- Full-time
Job Description
The primary responsibility of the Senior Associate is to negotiate cost efficient schedules on behalf of the clients. Supported by the Associate, the Senior Associate coordinates all aspects of the video investment process.
KEY AREAS OF RESPONSIBILITY:
Video Investment and Execution:
Prepare reports for clients on national accounts (Tracking, GRP, Posts)
Ensure that DDS and GRP charts reflect most updated brand requirements
Communication with networks regarding client’s scheduling
Ensure that move requests have been requested and are being followed up on daily
Organize all upfront information into summary documents (i.e. “Roll-Ups”)
Analyze upfront plans, execute options and sell-off requests , negotiate scatter buys and prepare scatter buy recommendations
Ensure that allocations match flighting/$’s/GRP requirements
Prepare Monthly Spending Reports
Client & Internal Relationships:
Maintain special client related projects (i.e. Marketplace updates)
Develop and maintain relationships with network sales executives
Assist in managing expectations of clients and their deliverables
Work with supervisor to develop and oversee junior staff, manage time, assure projects are completed on time and adhere to budget
Keeps up with the latest trends in media, programming, and ratings
Informs client/team of new opportunities or issues
Participates and leads, if appropriate, face to face client meetings
Builds positive relationships with internal and external teams and sets good example for associate level
Strategic Thinking & Leadership:
Develop and oversee Associates; conduct training, manage time, assure projects are completed on time and adhere to budget
Instruct and develop Associates knowledge of television media, negotiation skills and DDS programs
May be responsible for constructing and delivering accurate, honest and timely performance management documents
Works with management team (Supervisor/Group Director) to develop strategies for media buys
Shares new and relevant advertising opportunities in written and verbal form to the media department
Communications Skills:
Expresses oneself clearly and concisely in oral communications
Writes in a clear, compelling and concise manner
Organizes ideas and information logically and sequentially
Assists in the development of media presentations and tactical POVs
Develops client reports that are clear, compelling and persuasive
Moves audience to desired action through clear and persuasive delivery of information
Insures key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
Qualifications
EXPERIENCE/KNOWLEDGE REQUIRED:
Bachelor’s Degree
1+ years of media buying experience, including at least 1 year at the Associate level
Strong analytical skills
Media vendor negotiation experience
Working knowledge of DDS
Knowledge of media research terminology
Advanced computer skills (MS Word, Excel, PowerPoint)
DEVELOPMENT GOALS:
Experience needed to proceed to the next level:
Demonstrated leadership and ownership of assigned accounts
Strong negotiation skills that result in measurable savings for clients
Motivation to participate in staff management and larger agency development
Thorough knowledge of required media tools and software
Capable of developing and presenting error-free, compelling, persuasive and innovative client presentations
Demonstrated attention to detail
Exceptional media skills – strategic thinking, introduction of initiative ideas/techniques, stellar negotiation, insightful analysis
Well considered recommendations and arguments
Demonstrated ability to work autonomously/Can perform as a leader with minimal supervision
Exceptional leadership skills demonstrated through staff development and ownership of department/agency initiatives
Ability to properly delegate tasks to staff to ensure appropriate utilization
Successful staff management abilities with demonstrated interest in helping others to develop Video Investment and professional skills
Additional Information
The anticipated Salary Range for the position is $39,000 - $60,000. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, and other job- related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, generous paid time off, and/ or other benefits are also available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/ .
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About dentsu international
Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.
Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.
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