Senior Consultant, Implementation

  • 1 University Avenue, Toronto, ON, M5J 2P1, Toronto, Canada
  • Employees can work remotely
  • Full-time

Company Description

Cardinal Path, part of dentsu, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding and outcomes that create a competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners.  Our clients include brands such as Bridgestone, Johnson and Johnson, Pfizer, Asics, and hundreds of others. Cardinal Path’s mission is: To know. To Share. To be our Partners’ competitive advantage. And our company culture reflects the importance of our people's expertise, wellness and happiness in everything we do.

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our client's bottom line.

Job Description

"Remote Opportunity"

The Senior Consultant role at Cardinal Path is designed for people who have proven exposure to digital analytics implementations and want to grow existing skills and learn new skills. Areas of experience include (but are not limited to) interpreting business metrics into a tagging design, configuring & debugging a tagging container, or helping non-technical clients understand their data capture environment. If this is the right role for you, then read on.

You are a natural problem solver and a quick learner. You enjoy working with coding design and implementations because it unites business needs with a technical solution. You do not give up easily and you know how to separate the signal from the noise. You also enjoy working with people because you can both listen and translate measurement needs into important data capture solutions. You are not afraid to question an approach to the solution. You want to affirm how your solution solves for business needs now and down the road.

In this role, you will have the opportunity to work with industry thought leaders and world class clients. We will teach you our implementation methodologies which will be executed through shadowing, training and hands-on execution.



  • Support the effort of evaluating business goals and objectives from multiple business teams and develop tracking/tagging strategies to allow individuals and teams to measure success

  • Work with the Client Lead to provide clients and/or their agencies consulting on projects requiring web analytics platform selection, implementation, and platform remediation

  • Serve as the principal lead to install, configure & debug web analytics services such as Google Analytics, Adobe Marketing Cloud, and others

  • Able to lead a team with site tag implementation, custom rules development and leverage data layer elements for analysis through best-in class Tag Management Solution platforms such as Google Tag Manager, Adobe Launch, or Tealium

  • Serve as the lead on the development of implementation documentation for client developers that details page code requirements and data layer details to support stated business analysis needs. 

  • Perform or provide oversight of quality assurance tests on tracking implementations

  • Provide best practices consulting services to clients in solving their Web analytics platform strategy and technical needs.

  • Partner with multiple business units within the client’s organization as well as outside the company to ensure that best practices in metrics and decision making are being exposed to the client management and core website decision makers.

  • Conduct platform training and knowledge sharing in web analytics for clients and the project team as needed

 Minimum Qualifications

  • Bachelor degree or equivalent

  • Google Analytics Individual Qualification OR Adobe Certified Expert : Implementation

  • Minimum 2 years on-the-job experience implementing web analytics tools such as Google Analytics or Adobe Analytics

  • Minimum 2 years experience with web development

  • Strong understanding of HTML and web protocols

  • Strong JavaScript skills

  • Experience with at least one Tag Management Solution such as Google Tag Manager, Adobe Launch or Tealium iQ

  • Comfortable presenting findings and providing training on analytics tool usage

  • Strong English communication skills (written and verbal)

  • Experience with tag auditing tools such as Fiddler, Charles, DataTrue, WASP, etc.

Additional Information

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.


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