Associate Producer, Experiential Production

  • TBD, Miami, Florida, United States
  • Full-time

Company Description

About Dentsu Creative

Part of Dentsu International, Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of Modern Creativity. Led by Global Chief Creative Officer Fred Levron, 9,000 experts across the globe work seamlessly together to deliver ideas that Create Culture, Shape Society and Invent the Future. Dentsu Creative was launched in June 2022 to address a client need for simplicity and will be Dentsu International’s sole creative network by the end of 2022. 

Job Description

Open to following geographic locations: Texas - Austin, Dallas, Houston, South Florida Role

Associate Event Producers support the internal workings such as planning, staffing, tracking and overall behind the scenes of activating Diageo brand events. They are responsible for assisting the Regional Director in an administrative support role to execute the overall quality and execution of consumer experiences. Specific responsibilities include (but not limited to): staffing, managing payroll, Event report forms, event sourcing, budget creation / management, vendor communications, timeline management, asset logistics, on-site execution, administrative and operational tasks. Events range in size, scale, and timing, and Associate Event Producers must be able to organize and coordinate multiple sized events simultaneously. This role requires strong cultural, community, and local awareness, with the ability to connect brands with the right events while maximizing consumer satisfaction and brand relevance.


Position Responsibilities: 

  • Play a support role to Event Regional Directors and assist in all aspects of administrative needs, event planning and activation within designated markets as assigned, ensuring all deliverables are met for both regional and localized assignments and any assigned task as assigned. 

  • Help source event opportunities that align with brand objectives to assigned regions and markets as needed.   

  • Activate assigned events according to brand guidelines and ensure execution is consistent with brand standards 

  • Coordinate staffing and logistics for all non-premise brand experiences (event staffing, asset transportation, product delivery, etc.)     

  • Lead on-site production and or provide experienced on-site PM to lead (asset facilitation, consumer sampling, hospitality, content capture) ibn select markets 

  • Point-of-contact for clarification, trouble shooting, and issue escalation 

  • Work with national and local vendors, including insurance carriers   

  • Procure permits, civic documents, and all other permits / paperwork required for events 

  • Administrative tasks; invoice requests, staff payroll, expenses, etc. 

  • When requested: Travel within assigned market area is expected and often required to perform managerial, activation, and execution responsibilities  

  • Assist in managing Regional Vehicle asset program. 


Organizational Purpose: 

  • Assist with the negotiation of event sponsorships that maximize brand impact and value for assigned locations 

  • Provide client and stakeholders with new ideas and activation opportunities  

  • Help manage pre / during / post event communications, ensuring any issues or changes that might impact events are escalated or approved through proper channels and documented 

Financial Responsibility: 

  • Support budget creation, implementation, expense tracking & management, and reporting as assigned by the Regional Director 

  • Provide continual budgetary input on event cost expenditures per event 

Management Responsibility: 

  • Reports directly to the MKTG Regional Director 

  • Ensure activation is planned for / and executed in compliance with state event regulations, local sampling laws, company policies, and client marketing codes  



  • Continual evaluation of local market sponsorship opportunities and local event alignments against brand objectives 

  • Meet regularly with Regional Director to ensure and enforce activation scopes are achieved 

  • Ensure part-time event staff are understanding of activation goals and local compliance 



  • 2+ years of experience producing experiential / event production projects within a marketing or communications environment 

  • Particularly interested in experience tying business strategy and sponsorship to experiential events. 

  • Experience in at least one additional specialized area such as: stage production, lighting technology and design, transportation, set fabrication, décor styling, etc.        

  • Strong organizational and coordinating abilities  

  • Keen attention to detail  

  • Ability to support numerous projects simultaneously while managing priorities and timelines   

  • Strong interpersonal skills and easily approachable   

  • Ability to pro-actively anticipate obstacles and create solutions. 

  • Must possess a strong work ethic, thrive in a fast-paced dynamic work environment, (this is not a 9 to 5 job) 

  • College graduate (BA or BS) or equivalent work experience preferred. 

  • Daily Use/Knowledge of: Microsoft Word/Excel/PowerPoint, Keynote. General understanding of Sketchup or ACAD is preferred. 

Additional Information

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.


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