Senior Strategist, Social Marketing & Strategy (R1005296)

  • 601 W 26th St, New York, NY
  • Employees can work remotely
  • Full-time

Company Description

Part of Dentsu International, Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of Modern Creativity. Led by Global Chief Creative Officer Fred Levron, 9,000 experts across the globe work seamlessly together to deliver ideas that Create Culture, Shape Society and Invent the Future. Dentsu Creative was launched in June 2022 to address a client need for simplicity and will be Dentsu International’s sole creative network by the end of 2022. 

Job Description

  • The Senior Social Strategist will be the keeper of the social strategy and owner of driving innovative, inspiring & award-winning work that meet our clients business goals.
  • As Senior Social Strategist, you are expected to be  tapped into the pulse of culture and quickly able to identify opportunities for our clients to engage.
  • You will advocate for the right set of actions on social platforms to implement a strategy and help create the necessary consensus within both the internal client team and the client's organization to achieve results.
  • You will serve as a leader within the Social Marketing group and a “go to” for content insights, ideas, and ways to work across the client organization

●     You’re a Leader/Leader in Training

  • Cross team superstar collaborator with a high level of maturity
  • Can combine creative content ideas with smart social media strategies to drive business results.
  • Must be able to manage other team members
  • Excellent verbal, written, visual communicator (can hold a meeting without an AD, present thoughtful ideas, lead sharing of recommendations)
  • Manage up and bring solutions, identify the problems
  • Delivers on-going thought-leadership to clients and internal teams, particularly with a strong POV on consumer or cultural insight.

 

●     You Push the Narrative, and the Team

  • You’re able to write & own briefs with full insights (with support from team), inspiration and updates based on creative feedback (requires oversight from manager)
  • Work with Strategy team to deliver social insights to support the brief/translate into what will work on social
  • Work with creative to deliver final product and best results – push the creative so they’re happy with it
  • Sharing of trends (social memes, formats, cultural insights)
  • ○Deliver a POV & audit of industry examples, competitive examples, market movers
  • Strong written, verbal, visual communications
  • Able to attend meetings and provide insights where needed

 

●     You can execute and bring to life a content recommendation

  • Oversee content strategies grounded in insights from SEO, social listening, UX, etc.
  • Proactively brings new thinking that pushes the work to teams and works closely with platforms and 3rd party partners to identify them
  • Comms Planning: Should have a basic understanding of how to construct a comms framework to inform a creative and/or media plan
  • Can create comms frameworks and/or brand architectures to clearly define approaches to tackle business problems and inspire innovation solutions

 

●     You’re skilled at presenting

  • Presentations, facilitating breakthrough creative, leading internal & external teams; client and new business
  • Creative Briefs, and Comms Strategy/Integrated Briefs, understanding of integrated media, Integrated agency relationships
  • Directing use of primary research methods and secondary research tools, basic CCS, Simmons, skills

 

●     You’re a thought leader

  • Demonstrates thorough understanding of client's industry and category
  • Continuously builds knowledge on the macro/micro forces which impact the client's business
  • Develops a relationship as a trusted advisor with junior and some senior clients

 

●     You can take big problems and complex solutions and simplify them into understandable and actionable strategies.

  • Pushes content and creative executions one step further to not just deliver out-of-the-box, fresh ideas but plans for how to implement them in ways that feel simple.
  • Knows how to find the insight and jump on it.

 

●     You are able to manage your own time, client and internal teams (likely 1-2 team members) to produce thoughtful and thorough work against timelines.

  • You can bring new thinking that pushes the work to teams and works closely with platforms and 3rd party partners to identify them
  • “Manage up” to exceed client expectations and work cross-functionality to make sure we’re meeting all deliverables
  • Provides direction & guidance to Jr. team members
  • Becomes a mentor and go-to for rising stars on the team (Interns will report to Sr. Social Strategists)

Qualifications

●      Expertise in and passion for the social space

  • We’re looking for candidates who are excited by the internet, love that it’s ever-changing and understand how to apply this to clients

●      Agency experience

  • The ideal candidate will have acted as a day to day to lead on client business and has developed client relationships; 6-8 years’ experience

Additional Information

Joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

 

We are united by four signature strengths:

 

Boundless Creativity – Kitsune Fox: In Japanese culture – the Kitsune Fox sees the future. We run towards the future, forever asking: what’s next? Our imagination has no limit. Our clients seek us out because we believe there is no problem we cannot solve with the power of modern creativity.

 

Intelligent Scale - Ryujin Dragon: The Ryujin Dragon controls the ocean and the tides.  We flow the right talent around the right brief in the right moment, wherever it sits in the world. We scale our unique ideas with precision, using intelligent technology to make personal connections with millions around the world.

 

Obsessive Craft - Orizuru Crane: The Orizuru Crane carries the soul up to paradise. It inspires the most classic and iconic Japanese origami. We elevate the soul of our work with an obsessive focus on craft, nurturing the next-gen craft skills needed to soar in a modern world.

 

Radical Collaboration - Kohaku Koi: The Koi swim upstream against the tide, united as one. We chart new territory through the power of radical collaboration. We seamlessly connect Creativity, Media and CXM to imagine new solutions at the intersection of craft, data, culture, and innovation.

 

Our Values

We believe our work can only resonate in the modern world if the people behind it reflect the modern work. We can only be truly relevant when we create a truly inclusive culture where everyone can thrive. That means – we are tough on the work but gentle with each other. We lead with empathy and are always listening and always learning. We support each other, we cheer for each other, we win together. We celebrate difference as the only way to make the work that makes a difference.

 

Additional Information

The anticipated base salary range for this position is $72,960 - $105,600. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. Additionally, this position is eligible for discretionary incentive compensation. The company’s incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com  

 

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. #LI-SS3

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