Part of Dentsu International, Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of Modern Creativity. Led by Global Chief Creative Officer Fred Levron, 9,000 experts across the globe work seamlessly together to deliver ideas that Create Culture, Shape Society and Invent the Future. Dentsu Creative was launched in June 2022 to address a client need for simplicity and will be Dentsu International’s sole creative network by the end of 2022. 

Candidates for this position must be located in Eastern U.S.A. 

Plan and activate brand events and oversee the quality and execution of consumer experiences. Specific responsibilities include: event sourcing, investment evaluation, sponsorship negotiation, budget creation/management, event staffing, vendor communications, timeline management, asset logistics, and on-site execution.  You will manage all of these responsibilities for the largest activations on our Diageo events calendar.  The position is not specific to one market or Diageo Division and will instead work across multiple territories with a variety of Diageo clients and MKTG Producers to bring large events like music festivals and food and wine shows to life. This role reports directly to the Dentsu Creative VP of Activation.

You will:

• Oversee event planning and activation at select large events in the East, ensuring all activation deliverables are met
• Activate events according to brand guidelines and ensure execution is consistent with brand standards
• Work with local market Producers to activate Tier One events in their market, mentoring and teaching those who are not familiar with the size and scale of Tier One events
• Assist local market Producers in sourcing event opportunities that align with brand goals
• Coordinate staffing and logistics for non-premise brand experiences (event staffing, asset transportation, product delivery)
• Lead on-site production and provide experienced on-site PM to lead (asset facilitation, consumer sampling, hospitality, content capture)
• Be the contact for clarification, decisions concerning development items, trouble shooting, and issue escalation
• Assist in management of local storage and inventory of event assets, POS and general event supplies
• Work with all vendors, including insurance carriers
• Procure permits, civic documents, structural engineering and all other permits / paperwork required for events
• Responsible for post event recaps, feedback, goal event data recaps and insights on all events
• Consult and evaluate potential local market sponsorship opportunities and ensure they align against brand goals
• Partner with event organizers and negotiate event sponsorships that maximize brand impact and value
• Work with local market Producers on client and partner communication, challenges, and solutions specific to the relevant Tier One event at hand
• Manage pre / during / post event communications, ensuring any issues or changes that might affect events are escalated or approved through proper channels and documented
• Manage event budget creation, implementation, expense tracking and management, and reporting
• Help manage the PO system and project budget tracking

• Provide budgetary input on event cost expenditures for each Tier One event
• Help build and manage a local team of part-time event staff (production assistants, brand ambassadors, specialists) in relevant major Eastern markets such as Chicago, New York, Texas and South Florida.
• Ensure activation is planned for and performed in compliance with state event regulations, local sampling laws, company policies, and client marketing codes
• Ensure that part-time event staff are understanding of activation goals and local compliance

The anticipated salary range for this position is $83,760.00 - $121,300.00.  Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com         

You have:

• 7+ years of experience producing experiential / event production projects within an agency or brand side marketing or communications environment in the spirits, beer or wine industry
• Thorough knowledge of beer and spirits industry
• Team leader mentality with superior management and organization prowess
• Strong budget management skills
• Experienced negotiator with an aptitude to finding solutions that will generate measurable results for the client
• Experience tying brand strategy and sponsorship to experiential events
• Experience in at least one additional specialized area such as: stage production, lighting technology and design, transportation, set fabrication or décor styling
• Ability to manage numerous events and timelines simultaneously
• Capacity to anticipate obstacles and create solutions
• Can thrive in a fast-paced dynamic work environment (this is not a 9 to 5 job)
• College graduate (BA or BS) or equivalent work experience
• Daily Use/Knowledge of: Microsoft Word/Excel/PowerPoint, Keynote
• General understanding of Sketchup or AutoCAD
• Flexibility to accommodate regular work travel to attend and activate events which you’re managing

Joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

We are united by four signature strengths:

Boundless Creativity – Kitsune Fox: In Japanese culture – the Kitsune Fox sees the future. We run towards the future, forever asking: what’s next? Our imagination has no limit. Our clients seek us out because we believe there is no problem we cannot solve with the power of modern creativity.

Intelligent Scale - Ryujin Dragon: The Ryujin Dragon controls the ocean and the tides.  We flow the right talent around the right brief in the right moment, wherever it sits in the world. We scale our unique ideas with precision, using intelligent technology to make personal connections with millions around the world.

Obsessive Craft - Orizuru Crane: The Orizuru Crane carries the soul up to paradise. It inspires the most classic and iconic Japanese origami. We elevate the soul of our work with an obsessive focus on craft, nurturing the next-gen craft skills needed to soar in a modern world.

Radical Collaboration - Kohaku Koi: The Koi swim upstream against the tide, united as one. We chart new territory through the power of radical collaboration. We seamlessly connect Creativity, Media and CXM to imagine new solutions at the intersection of craft, data, culture, and innovation.

Our Values

We believe our work can only resonate in the modern world if the people behind it reflect the modern work. We can only be truly relevant when we create a truly inclusive culture where everyone can thrive. That means – we are tough on the work but gentle with each other. We lead with empathy and are always listening and always learning. We support each other, we cheer for each other, we win together. We celebrate difference as the only way to make the work that makes a difference.

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.