Research Project Manager

  • 1545 NW Peachtree St, Atlanta, GA
  • Full-time

Company Description

Part of Dentsu International, Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of Modern Creativity. Led by Global Chief Creative Officer Fred Levron, 9,000 experts across the globe work seamlessly together to deliver ideas that Create Culture, Shape Society and Invent the Future. Dentsu Creative was launched in June 2022 to address a client need for simplicity and will be Dentsu International’s sole creative network by the end of 2022. 

Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding and learning so they can thrive. Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients. We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all. Dentsu Creative is an agency of dentsu.

 

Job Description

Marketing Intelligence at dentsu is one of the nation’s premier marketing research and consulting practices comprised of both a domestic and international client base. We operate as a full-service market research provider, with qualitative and quantitative expertise to guide clients' brand, product, and marketing strategies, including targeting, channels, positioning, and creative effectiveness. We are known best for our actionable segmentations and our methodology for assessing emotional motivators, Mindsight. Our clients include many of the world’s most well-known brands such as MD Anderson Cancer Center, White Claw, Orajel, Trojan, Bayer, Burger King, Stop & Shop, Tripadvisor and AstraZeneca.

Marketing Intelligence is seeking a Research Project Manager who is committed to helping us develop marketing strategies for large organizations and measure the creative effectiveness of our clients’ marketing campaigns. We are looking for a problem solver who is passionate about surfacing strategic insights based on in-depth quantitative surveys and analyses.

The Research Project Manager will work as part of a team, under the direction and guidance of senior leadership, to play a lead role in marketing intelligence activities and deliverables for both business-to-consumer and business-to-business clients.

 Key Accountabilities

o    Lead all aspects of the research process, with guidance from a senior team member, including:

o   Questionnaire development, survey programming & testing

o   Oversight of fieldwork

o   Development of the data analytic plans

o   Interpretation of data synthesis of data & insights, report-writing

o   Correspondence with client and team members

o    Collaborate with team members to develop client presentations which effectively demonstrate a clear, cohesive "story"

o    Support multiple assignments while working within tight deadlines

 

Qualifications

·      3-6 years of experience with a “custom” market research agency

·      Solid understanding of market research terms, techniques, design, survey development, and analytic approaches & tools

·      Demonstrated ability to manage and execute large scale quantitative studies and manage several studies simultaneously

·      Detail-oriented with excellent communication, organization, time management and team interaction skills

·      Highly motivated and self-directed; possessing a strong intellectual curiosity and a proactive drive to problem-solving

·      Commitment to constantly improving skills, staying current with trends in the industry, and sharing this knowledge with others

·      Proficient in Microsoft Office (Excel, PowerPoint, Word)

·      Undergraduate degree in business, economics, math, statistics, psychology, or liberal arts

 

Nice to Have:

·      Experience managing or conducting qualitative research studies

·      Course work in marketing, marketing research/analytics and/or neuroscience

·      Experience with Qualtrics, SurveyMonkey or a similar self-service research platform (for programming surveys)

·      Experience with statistical programs and tools such as SPSS, SAS, MATLAB, or SQL

·      Experience with syndicated data and analytic tools such as Google analytics, Kantar Ad Insights, Spyfu, NetbaseQuid, etc.

Additional Information

Perks

  • Great compensation package 
  • Comprehensive healthcare plans 
  • 401(k) with employer match 
  • Flexible time-off 
  • 16 weeks paid parental leave 

The anticipated salary range for this position is $68,000 - $106,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

Joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

 We are united by four signature strengths:

Boundless Creativity – Kitsune Fox: In Japanese culture – the Kitsune Fox sees the future. We run towards the future, forever asking: what’s next? Our imagination has no limit. Our clients seek us out because we believe there is no problem we cannot solve with the power of modern creativity.

Intelligent Scale - Ryujin Dragon: The Ryujin Dragon controls the ocean and the tides.  We flow the right talent around the right brief in the right moment, wherever it sits in the world. We scale our unique ideas with precision, using intelligent technology to make personal connections with millions around the world.

Obsessive Craft - Orizuru Crane: The Orizuru Crane carries the soul up to paradise. It inspires the most classic and iconic Japanese origami. We elevate the soul of our work with an obsessive focus on craft, nurturing the next-gen craft skills needed to soar in a modern world.

Radical Collaboration - Kohaku Koi: The Koi swim upstream against the tide, united as one. We chart new territory through the power of radical collaboration. We seamlessly connect Creativity, Media and CXM to imagine new solutions at the intersection of craft, data, culture, and innovation.

Our Values

We believe our work can only resonate in the modern world if the people behind it reflect the modern work. We can only be truly relevant when we create a truly inclusive culture where everyone can thrive. That means – we are tough on the work but gentle with each other. We lead with empathy and are always listening and always learning. We support each other, we cheer for each other, we win together. We celebrate difference as the only way to make the work that makes a difference.

Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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