Senior Strategist, Social Marketing & Strategy

  • Full-time

Company Description

DentsuMB is a global creative agency delivering idea-led brand transformation at scale. We deliver creative expertise and innovative global solutions for clients. Applying big platform thinking, we bring ideas to life and deliver world-class creative solutions to meet consumer touch points and work across geographies, cultures and channels. 

Dentsu creative is a collective of agencies at the forefront of culture and innovation. Formed in January of 2021, we are one of the most globally awarded teams across the Dentsu network. Composed of DentsuMB, 360i, and Isobar, amongst other notable agencies, we work with clients to provide solutions that meet people at every single point of their brand journey and are committed to upholding a culture of diversity, equity, and inclusivity. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. 

Job Description

As the Senior Social Strategist, you are the keeper of the social strategy, working with B2B who's a leader in their industry. You will drive innovative work that is tapped into culture, along with helping lead the Social Marketing group, being a beacon for content insights, ideas and ways to work across the client's organization. As the Senior Social Strategist, you will: 

  • Be the keeper of the social strategy and owner of driving innovative, inspiring & award-winning work that meet our client’s business goals.  
  • Be expected to be tapped into the pulse of tech culture and quickly able to identify opportunities for our clients to engage.  
  • You will advocate for the right set of actions on social platforms to implement a strategy and help create the necessary consensus within both the internal client team and the client's organization to achieve results.  
  • You will serve as a leader within the Social Marketing group and a “go to” for content insights, ideas, and ways to work across the client organization  

Qualifications

You Have… 

  • Collaboration & Leadership skills… 
    • Cross team superstar collaborator with a high level of maturity 
    • Can combine creative content ideas with smart social media strategies to drive business results.  
    • Must be able to manage other team members  
    • Excellent verbal, written, visual communicator  
    • Manage up and bring solutions, identify the problems 
  • The ability to execute and bring to life a content recommendation 
    • Proactively brings new thinking that pushes the work to teams and works closely with platforms and 3rd party partners to identify them  
    • Comms Planning: Should have a basic understanding of how to construct a comms framework to inform a creative and/or media plan  
    • Can create comms frameworks and/or brand architectures to clearly define approaches to tackle business problems and inspire innovation solutions  
  • Opinions on the changing world of social… 
    • Demonstrates thorough understanding of client's industry and category  
    • Continuously builds knowledge on the macro/micro forces which impact the client's business  
    • Develops a relationship as a trusted advisor with junior and some senior clients  
    • Delivers on-going thought-leadership to clients and internal teams, particularly with a strong POV on consumer or cultural insight.  
  • A keen sense for problem solving and complex solutions and can simplify them into understandable and actionable strategies.  
    • Pushes content and creative executions one step further to not just deliver out-of-the-box, fresh ideas but plans for how to implement them in ways that feel simple.  
    • Knows how to find the insight and jump on it.  

You Will… 

…own social strategy deliverables across the brand 

  • Develop social strategy for the brand including ways to act across multiple social channels 
  • Be able to plan brand campaigns and how they will live across social  
  • Develop channel specific strategies where needed (ie when a new channel is launched) 

---be versed on social reporting & data 

  • Be able to sort through insights & learnings and communicate to client / impact the next round of work 

…own briefing of social content needed with creative partners 

  • Write & own briefs with full insights (with support from team), inspiration and updates based on creative feedback  
  • Work with creative partners to deliver final product and best results  
  • Sharing of trends (social memes, formats, cultural insights)  
  • Deliver a POV & audit of industry examples, competitive examples, market movers 
  • Strong written, verbal, visual communications 
  • Able to attend meetings and provide insights where needed 

…oversee social marketing managers & work across multiple brands 

  • Review weekly reporting & content plans from social marketing manager 
  • Ensure social marketing managers are delivering on weekly tasks, support where needed 

…serve as a representative on IAT & client calls 

  • Be able to be a key lead on brand team meetings 
  • Provide updates & recommendations on social & marketing content 
  • Work collaboratively across IAT teams across brands where needed 

Additional Information

Perks: 

  • Great compensation package 
  • Comprehensive healthcare plans 
  • 401(k) with employer match 
  • Flexible time-off 
  • 16 weeks paid parental leave 

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.  

Employees from diverse or underrepresented backgrounds encouraged to apply.  

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. 

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