We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. 

• Own US and International Mobile App Marketing strategy and planning for one of our largest clients, LinkedIn, whilst assisting internal teams on best-in-class execution
• Develop best-in-class paid mobile and app strategies to support brand & performance-based goals across all lines of business (B2B and B2C) and mobile apps
• Build and evolve paid media measurement roadmaps by owning relationships with client product and engineering counterparts as well as their Mobile Measurement Provider (MMP)
• Establish a mobile center of excellence to apply industry-leading methodologies to help drive acquisition and re-engagement at a massive scale
• Map, test, and evolve mobile marketing user flows to better take advantage of both B2C and B2B buying habits
• Establish mobile best practices, create playbooks, monitor industry trends, share thought leadership, and foster learnings across teams
• Review campaign performance and make decisions on budget allocation and optimization across brands/regions/tactics

• 5+ years of experience in mobile product marketing with solid leadership experience and demonstrated results.
• Advanced understanding of mobile performance marketing-based analytics, attribution, metrics, and testing frameworks, including familiarity with mobile measurement tools such as Singular or AppsFlyer
• Experience in developing app strategies across leading app advertising networks (Google UAC, Apple Search Ads, Facebook, etc) with a particular focus on new app privacy shifts (iOS 14.5, SKAdNetwork, etc)
• A track record of acquiring and retaining mobile app users while driving down user acquisition costs.
• Exceptional communication, writing, presentation, and communication skills.
• Charisma - our business is built on relationships, collaboration, and creative problem-solving.

Our Benefits:

• Flexible PTO

• Parental leave

• 401(k)

• Comprehensive medical, dental, and vision plans

Please note that while this role is located in LA, it can be permanently remote from any US city. All of our employees are currently working 100% remotely as a result of the ongoing COVID-19 pandemic, and will continue to do so until we are safely able to return to the office.

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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