Merkle Cardinal Path, part of Dentsu Aegis Network, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding, and outcomes that create a competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Merkle Cardinal Path’s mission is: To know. To Share. To be our Partners’ competitive advantage. And our company culture reflects the importance of our people's expertise, wellness, and happiness in everything we do. 

Merkle Cardinal Path is rapidly expanding its Google Marketing Platform strategy with our clients, including media strategy, activation, platform management, analytics, and managed services to deliver transformational outcomes.

Job Overview:

• The Consultant role at Cardinal Path is designed for people who are eager to build a career in digital analytics. This is our entry-level position with a start date of June, 2022. The areas of growth include (but are not limited to) data visualization, data science, reporting & analysis and optimization strategy.
• You are a natural problem-solver and a quick learner. You enjoy working with data because you believe in the power of data to hold key insights -- insights you want to discover. You do not give up easily and you know how to separate the signal from the noise. You also enjoy working with people because you can both listen well and translate data into meaningful business actions. You are not afraid to re-work a hypothesis. You find those actionable insights that make clients want to keep coming back to you. If this sounds like you, then read on.
• In this role, you will have the opportunity to work with industry thought leaders and world-class clients. We will teach you our analytics methodologies which will be executed through both automated reporting and ongoing analysis.

Job Description:

• Document and critically assess the client’s business and analysis questions, and develop metrics that could help answer their queries

• Assist in pulling data from various web and media analytics tools

• Assist in developing measurement frameworks and KPI documents

• Be able to work in a team environment and held accountable for the time spent on various tasks/projects

• Understand the infrastructure whereby data is collected, either on a website or via media tools; use debugging tools when needed

• Develop visuals to explain data trends, either via dashboarding or data visualization tools

• Develop clear communications in response to client queries

• Manage multiple tasks across multiple projects in a timely manner

Qualifications:

• Bachelor’s degree (quantitative field preferred)

• Prior experience with business analysis focusing on performance optimization 

• Prior experience with with digital analysis tools, such as Google Analytics or Adobe Analytics

• Excellent communication skills including verbal, written and data visualization

• Experience presenting analysis and insights to stakeholders/clients

• Strong skills in Excel and PowerPoint

• Ability to manage time effectively 

• Use sound judgment to identify issues and escalate them when appropriate

• Takes constructive feedback well and not afraid to ask questions when help is needed

What will make you stand out

• Demonstrated passion for the field of analytics

• Demonstrated ability to pick up new skills proactively

• Exposure to Google Analytics and/or Google Marketing platform

• Exposure to advanced web analytics methodologies such A/B testing, attribution, survey analysis

• Prior experience working with web data reporting and/or analysis

• Data visualization and advanced analytics platforms such as Tableau, Domo, Data Studio, SQL or R experience a plus

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

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