Director, Digital Strategy

  • Full-time

Job Description

The Customer Strategy Director will join a team of talented and experienced marketers that focus on helping clients achieve their business goals through deep understanding of their market and customer for online and offline marketing and our approach to people-based communications.

The Director operates as a key member of our client account team helping to ensure that the programs we execute are based on our deep understanding of our client’s business and strategic objectives. As a Senior Director in the Customer Strategy team you must demonstrate experience in planning across media and channels, development and management of campaigns that generate measurable ROI and have the ability to work across multiple of our core vertical markets (Insurance, Financial Services, Non-Profit, Retail, Automotive, Travel, Media and Entertainment, B2B, High Tech)

Key Responsibilities

  • Lead the building, development, and delivery of strategic omni-channel marketing plans.
  • Continually monitor current marketing trends, new technology solutions, and competitive strategies – and then translate them into new marketing ideas for clients.
  • Show a strong understanding of differences in marketing to customers in different verticals and environments.
  • Develop trusted, long-term relationships with key client contacts and executives.
  • Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking.
  • Manage team members to deliver strategy projects correctly and on-time.
  • Identify key data points and measurements to show the impact of our approach and strategy on the client’s business.

The ideal candidate for this position must have a strong passion for problem solving, and a deep understanding of how businesses, brands and customers interact, with an advanced understanding of the rapidly evolving role that data and technology play in this relationship. Candidates must possess the ability to identify business growth opportunities and develop strategic recommendations to support the growth of client relationships.

Qualifications

  • 3- 5+ years working in an agency or consulting firm.
  • Proven experience in developing solutions to support the sale of new services to clients.
  • Hands-on skills using data and research to drive decisions –proficiency in Excel and research tools a plus.
  • Strong writing, presentation and client facing communication skills. Experience translating data analysis into actionable marketing recommendations and presentations – proficiency in PowerPoint a plus.
  • Attention to detail and the ability to incorporate internal and external feedback on an iterative basis.
  • Ability to leverage business experience / acumen to identify new business and marketing opportunities.
  • Strong listening skills to understand clients visible and invisible needs.

Additional Information

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

 

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