Cardinal Path is a leading digital analytics and insights consultancy focused on delivering insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Our clients include brands such as Bridgestone, Johnson and Johnson, Pfizer, Asics and hundreds of others. Cardinal Path’s mission is: To know. To Share. To be our Partners’ competitive advantage. And our company culture reflects the importance of our people’s’ expertise, wellness and happiness in everything we do.

While this role would be full-time with Cardinal Path, we are always receptive to freelance talent as well 

Who we are looking for:  A natural communicator with a history of positive client relationships built on trust and expertise. This is a fast-paced role requiring advanced SEO knowledge and high level of comfort with the ever-changing search landscape, it can be technical and requires the ability to easily absorb and learn new concepts. You’re curious, a whiz with data. Always seeking new ways to analyze and digest large volumes of data, you’ll wow us if you can tell us about the stories and impacts you’ve gleaned from data

• Assist and execute on SEO team tasks to fulfill client technical audits and ongoing SEO monitoring
• Perform deep, intent-based keyword research and analysis to develop quality keyword portfolio utilizing SEO tools and resources
• Prepare and develop comprehensive internal and external link building strategies, reporting and other search engine marketing assistance
• Ability to communicate technical subjects and coordinate with clients to implement recommendations that adhere to white hat SEO best practices
• Keep up-to-date with latest search industry trends, technology and changes; evaluate top industry tools
• Work in conjunction with Digital Intelligence, Digital Marketing, and Development teams to identify client opportunities across groups

• 2-3 years’ experience in search engine optimization related roles
• Experience in on-page optimization with a sound knowledge of on-page best practices
• Technical experience & knowledge of modern SEO methodologies and implementation
• Knowledge of keyword research tools, with a solid understanding of search intent
• Adept with link profile tools and analyzing backlink profiles
• Generalist experience is a plus including experience with Local SEO, International SEO or E-commerce SEO
• Comfortable with a fast-evolving search landscape with a demonstrated ability to learn new concepts
• Excellent written and oral communication skills with a keen attention to detail. SEO copywriting experience a plus
• Experience with reporting and visualization tools such as Data Studio or Tableau
• Adept with Excel or Google spreadsheets. Knowledge of formulas and advanced functions a plus
• Experience with analytics tools such as Google Analytics or Adobe Analytics. Well versed with Google Search Console and other webmaster tool features and functionalities as well as industry standard tools such as aHrefs, SEMRush, MajesticSEO, ScreamingFrogSpider
• Exposure to various CMS systems, and familiarity with HTML/CSS, programming languages in addition to past SEO experience are a definite asset

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best.

If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.